We all know online reviews are important but they can be make or break for the automotive industry. Potential buyers take to online platforms to research vehicles and to find dealerships where they can purchase vehicles. If your dealership's online reputation isn't impressive, a potential buyer will likely choose another dealership. Vehicle selection and review ratings are both highly weighted factors consumers look into when making a buying decision. Ensure your star-rating doesn't scare off potential buyers. BlueJay Reviews can help! Our online reputation management system is here to help you take control of your online reputation. Learn why you shouldn't ignore your dealership's online reputation, in our latest blog. 1) Customers Look at Customer Reviews People take word of mouth marketing very seriously. Online reviews are essentially word of mouth and buyers rely heavily upon this type of information when making a buying decision. Consumers expect to be