Renting out units and starting a waiting list for your units is the ideal place to be for an apartment complex. If your complex isn't in that situation, it may be time to focus on your online reputation management . The more positive reviews you have about your apartment complex, the more likely you are to show up a Google search, and therefore you have a better chance at getting more units rented out. It's really the way to go when it comes to filling your complex! Review Strategy One important component of your reputation is what customers are saying about you on prominent review sites. Here are a couple of tips for managing your online reviews. Proactively take control of your reputation. Have a plan for responding to damage. SEO and content Ultimately, a big part of your reputation is what comes up when customers do a Google search for your business. So type in your business’s name into a search bar and take note of what you see. Are all of the results describing your br...