Renting out units and starting a waiting list for your units is the ideal place to be for an apartment complex. If your complex isn't in that situation, it may be time to focus on your online reputation management. The more positive reviews you have about your apartment complex, the more likely you are to show up a Google search, and therefore you have a better chance at getting more units rented out. It's really the way to go when it comes to filling your complex!
One important component of your reputation is what customers are saying about you on prominent review sites. Here are a couple of tips for managing your online reviews.
- Proactively take control of your reputation.
- Have a plan for responding to damage.
SEO and content
Ultimately, a big part of your reputation is what comes up when customers do a Google search for your business. So type in your business’s name into a search bar and take note of what you see. Are all of the results describing your brand positively? If so, you should make an effort to keep it this way.
Keep your business listings up-to-date
Ensure your business listings are accurate and up-to-date everywhere they appear on the web, from review sites to social channels to business directories. This helps your business rank higher in search results and makes it easier for customers to get in contact with your business.
Enable brand advocates
One of the best ways to grow your business is to get your current happy customers to refer your business to friends and family. Studies show that customers are 90% more likely to buy from a brand that’s been recommended by a friend.
Leverage social media
Testimonials from customers are valuable marketing materials. So they shouldn’t just stay on review sites. Instead, share them with your followers on platforms like Facebook, Twitter, and LinkedIn. Since these reviews are already posted publicly, you don’t need to ask for permission to post them. You don’t need to have an elaborate caption either. Simply link to the review, keep your caption short, and let the customer’s words speak for themselves.
Now that you know some strategies for success for monitoring the online reputation of your apartment complex, you're ready to make a change! Visit our BlueJay Reviews website to learn how our online reputation platform can make a positive impact on your business.