Skip to main content

Pillars of Success for Reputation Marketing of your Apartment Complex

Renting out units and starting a waiting list for your units is the ideal place to be for an apartment complex. If your complex isn't in that situation, it may be time to focus on your online reputation management. The more positive reviews you have about your apartment complex, the more likely you are to show up a Google search, and therefore you have a better chance at getting more units rented out. It's really the way to go when it comes to filling your complex!

Review Strategy

One important component of your reputation is what customers are saying about you on prominent review sites. Here are a couple of tips for managing your online reviews.

  • Proactively take control of your reputation.
  • Have a plan for responding to damage. 


SEO and content 

Ultimately, a big part of your reputation is what comes up when customers do a Google search for your business. So type in your business’s name into a search bar and take note of what you see. Are all of the results describing your brand positively? If so, you should make an effort to keep it this way. 


Keep your business listings up-to-date 

Ensure your business listings are accurate and up-to-date everywhere they appear on the web, from review sites to social channels to business directories. This helps your business rank higher in search results and makes it easier for customers to get in contact with your business. 


Enable brand advocates 

One of the best ways to grow your business is to get your current happy customers to refer your business to friends and family. Studies show that customers are 90% more likely to buy from a brand that’s been recommended by a friend. 


Leverage social media 

Testimonials from customers are valuable marketing materials. So they shouldn’t just stay on review sites. Instead, share them with your followers on platforms like Facebook, Twitter, and LinkedIn. Since these reviews are already posted publicly, you don’t need to ask for permission to post them. You don’t need to have an elaborate caption either. Simply link to the review, keep your caption short, and let the customer’s words speak for themselves. 

Now that you know some strategies for success for monitoring the online reputation of your apartment complex, you're ready to make a change! Visit our BlueJay Reviews website to learn how our online reputation platform can make a positive impact on your business. 

Like us on Facebook
Follow us on Twitter
Follow us on LinkedIn

Labels:
Location: United States

Comments

Post a Comment

Popular posts from this blog

Take Control of Your Insurance Agency's Online Reputation

Online reviews have a big impact on many businesses. Insurance agencies are no different. Agencies strive to attract new customers to continue to grow their customer base. Monitoring your online reputation can help you gain new customers for a cycle of continued growth. If you're ready to take control of your online reputation for your insurance agency , check out some of the perks in our latest blog! Send Automated Review Prompts BlueJay Reviews easily integrates into your existing POS or ISV system and sends out automated review prompts to new customers as they are entered into your tracking system. The customer has a text or email on their phone (which they're likely on at the time) ready to share their feedback. This is ideal timing because the experience is fresh and they are more likely to share accurate and relevant feedback. Get Instant Feedback The screen that prompts a review has the customer select to share their positive feedback or share negative feedback directly...
Post a Comment
Read more

Benefits for Apartment Complexes

Filling up your apartments is the main goal of owning an apartment complex. Potential tenants oftentimes find places to rent online. If your complex isn't showing up on a local Google search, it may be time to take action to take control of your online reputation. Our online reputation management platform makes it easy to gain new reviews and helps you easily manage your existing reviews. Check out a few of the benefits of partnering with BlueJay Reviews for your apartment complex :  Boost online star ratings The more positive reviews your complex has, the better your overall star rating will be. An incremental bump up in your star rating can help your complex appear more often in a local search for apartments for rent. A boost in your star rating is translated to a boost in the bottom line, as well! It's a win-win! Dominate local search Local search is heavily influenced by online reviews. Google is all about giving searchers the best experience possible and presenting busine...
Post a Comment
Read more

Digital Marketing Tips for Insurance Agencies

Consumers tend to stay with the insurance company they are with unless they have a negative experience or are drawn to a new agency due to price or personal relationship. Marketing can be a unique challenge because both current customers and potential customers should be reached to keep your existing customers and attract new customers for sustainable agency growth.  Target Ideal Customers on Social Media Utilize your social media efforts to reach more potential customers and remind current customers why they should continue working with you. You can target specific regions, demographics, and interests on social media with your message. This means you can cater a specific insurance product to reach the ideal audience for that specific product line.  Complete Google My Business Listing A Google My Business listing is a must for all businesses, especially those with a physical location. Completing this listing is important for local online search, as well. Ensure you have the be...
1 comment
Read more