Skip to main content

Pillars of Success for Reputation Marketing of your Apartment Complex

Renting out units and starting a waiting list for your units is the ideal place to be for an apartment complex. If your complex isn't in that situation, it may be time to focus on your online reputation management. The more positive reviews you have about your apartment complex, the more likely you are to show up a Google search, and therefore you have a better chance at getting more units rented out. It's really the way to go when it comes to filling your complex!

Review Strategy

One important component of your reputation is what customers are saying about you on prominent review sites. Here are a couple of tips for managing your online reviews.

  • Proactively take control of your reputation.
  • Have a plan for responding to damage. 


SEO and content 

Ultimately, a big part of your reputation is what comes up when customers do a Google search for your business. So type in your business’s name into a search bar and take note of what you see. Are all of the results describing your brand positively? If so, you should make an effort to keep it this way. 


Keep your business listings up-to-date 

Ensure your business listings are accurate and up-to-date everywhere they appear on the web, from review sites to social channels to business directories. This helps your business rank higher in search results and makes it easier for customers to get in contact with your business. 


Enable brand advocates 

One of the best ways to grow your business is to get your current happy customers to refer your business to friends and family. Studies show that customers are 90% more likely to buy from a brand that’s been recommended by a friend. 


Leverage social media 

Testimonials from customers are valuable marketing materials. So they shouldn’t just stay on review sites. Instead, share them with your followers on platforms like Facebook, Twitter, and LinkedIn. Since these reviews are already posted publicly, you don’t need to ask for permission to post them. You don’t need to have an elaborate caption either. Simply link to the review, keep your caption short, and let the customer’s words speak for themselves. 

Now that you know some strategies for success for monitoring the online reputation of your apartment complex, you're ready to make a change! Visit our BlueJay Reviews website to learn how our online reputation platform can make a positive impact on your business. 

Like us on Facebook
Follow us on Twitter
Follow us on LinkedIn

Labels:
Location: United States

Comments

Post a Comment

Popular posts from this blog

Staggering Statistics on Business Reputation

The reputation of your business is critical, especially in the online era we live in today. If you're not monitoring your online reviews , how do you know what's being said about your business? Online reviews have an impact on your business on many different levels and BlueJay Reviews has provided some surprising statistics to show how important reviews are to a business. Staggering Statistics on Business Reputation: 92% of consumers now read online reviews.  69% of customers agree a review must be written within 2-3 months to be considered relevant.  A 1-star rating improvement can result in a 5%-9% increase in revenue.  74% of consumers claim a positive review makes a business appear more trustworthy. 40% of consumers form an opinion after reading just 1-3 reviews.  A company’s star rating is shown to be the #1 factor for consumers choosing a business.  84% of people trust online reviews just as much as a personal recommendation from a friend....
Post a Comment
Read more

Digital Marketing Tips for Insurance Agencies

Consumers tend to stay with the insurance company they are with unless they have a negative experience or are drawn to a new agency due to price or personal relationship. Marketing can be a unique challenge because both current customers and potential customers should be reached to keep your existing customers and attract new customers for sustainable agency growth.  Target Ideal Customers on Social Media Utilize your social media efforts to reach more potential customers and remind current customers why they should continue working with you. You can target specific regions, demographics, and interests on social media with your message. This means you can cater a specific insurance product to reach the ideal audience for that specific product line.  Complete Google My Business Listing A Google My Business listing is a must for all businesses, especially those with a physical location. Completing this listing is important for local online search, as well. Ensure you have the be...
1 comment
Read more

How Dental Clinics Are Adapting to the New Normal

Dental clinics were some of the first businesses to shut down for a period of time when the COVID-19 pandemic first hit. Since then, many safety precautions and changes have been made and dental offices are opening back up across the country.  Dental practices were considered high-risk in the early days of the pandemic, but new research indicates that 80% of adults are comfortable revisiting the dentist. Practices are increasing COVID-19 testing to ease these concerns. Some even require patients to be screened twice before an appointment.  Some offices took advantage of the shutdown to implement tools to increase efficiency and improve productivity, and are turning to technology to:  Enhance patient communication. Recall reminders, appointment confirmations, post-procedure follow-ups take a long time when done manually. Software with SMS and email capabilities can help lighten the load.  Go paperless. Everything from e-receipts to scheduling appointments and even di...
Post a Comment
Read more