Online reviews are imperative to the success of your automotive business, but sometimes it can feel overwhelming when you get stuck between good and bad reviews. This may come as a surprise, but both positive and negative reviews have a place on your online presence. In the auto industry, it can be extremely competitive, so having realistic reviews is going to be crucial. Here are a few things to know about both positive and negative reviews, and how you can use them to your advantage. Positive Reviews In the Auto Industry These are the fun ones. It’s always a celebration or a business high when you receive positive reviews. They make you feel like you’ve met goals, accomplished your mission, and have another satisfied customer. When you get positive reviews, it’s important to respond to them, thank them for their review - and then comes the fun part! One of the best things about positive reviews is that you get to use these affirmations across all of your marketing efforts. ...