Word of mouth marketing is impactful in many areas of business but it's even more vital for those in the insurance industry. Referrals are considered a very popular type of word of mouth marketing. Consumers trust online referrals just as much as they would trust a personal referral from a friend. If your insurance agency isn't monitoring your online reputation , you could be unknowingly driving traffic to your competition down the road. Learn why referral marketing is so important for insurance agencies below: People are 4X more likely to buy when referred by a friend 92% of consumers trust referrals from people they know One word-of-mouth referral drives 5X more sales than one paid online advertisement For the most part consumers are loyal to their insurance. While you're going have those that choose to shop around every year for better rates, the majority of your customers tend to stay with a company until there is a reason to switch, like an issue. If consume...