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Why Referral Marketing is King in the Insurance Sector

Word of mouth marketing is impactful in many areas of business but it's even more vital for those in the insurance industry. Referrals are considered a very popular type of word of mouth marketing. Consumers trust online referrals just as much as they would trust a personal referral from a friend. If your insurance agency isn't monitoring your online reputation, you could be unknowingly driving traffic to your competition down the road. Learn why referral marketing is so important for insurance agencies below:


  • People are 4X more likely to buy when referred by a friend
  • 92% of consumers trust referrals from people they know
  • One word-of-mouth referral drives 5X more sales than one paid online advertisement

For the most part consumers are loyal to their insurance. While you're going have those that choose to shop around every year for better rates, the majority of your customers tend to stay with a company until there is a reason to switch, like an issue. If consumers stay with your company for a while, getting new customers in can help easily grow your list of paying customers since not as many will fall off every month. The key to drawing new insurance customers in is referral marketing and a strong online reputation can showcase a number of your referrals making it easy for potential insurance customers to view.

It's evident that referral marketing is important and online reviews are an easy way to showcase your referrals. The next step is taking control of your online reputation in order to grow your online reviews and help you better monitor what customers are saying about your agency online. Check out how BlueJay Reviews can help:


BlueJay Reviews automates your review management making it simple to respond to reviews quickly, promote great reviews automatically, and turn your existing customers into a referral engine.

  • Send personalized texts or emails to every customer automatically.
  • Automatically send customers to review sites such as Google, Facebook, Yelp, Trip Advisor, Open Table, Etc.
  • Monitor and respond to new reviews from all review-sites in one easy to use dashboard.
  • Increase your overall customer ratings.
  • Receive text and email alerts whenever your company receives a new review on any site.
  • Promote your best reviews by having them automatically posted across your social media pages and website ultimately increasing your SEO rankings.

Now that you know why referral marketing is so important, you're ready to take control of your insurance agency's online reputation. Visit our website today to learn more about our online reputation monitoring platform and sign up for a free demo to see exactly how you can put it to work for your agency!

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