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Digital Marketing Tips for Insurance Agencies

Consumers tend to stay with the insurance company they are with unless they have a negative experience or are drawn to a new agency due to price or personal relationship. Marketing can be a unique challenge because both current customers and potential customers should be reached to keep your existing customers and attract new customers for sustainable agency growth. 

Target Ideal Customers on Social Media

Utilize your social media efforts to reach more potential customers and remind current customers why they should continue working with you. You can target specific regions, demographics, and interests on social media with your message. This means you can cater a specific insurance product to reach the ideal audience for that specific product line. 


Complete Google My Business Listing

A Google My Business listing is a must for all businesses, especially those with a physical location. Completing this listing is important for local online search, as well. Ensure you have the best chance of showing up for a search when someone is looking for an insurance agent in your area. You can also make posts to your Google My Business listing. Google likes to see this kind of interaction and social signal surrounding your business!


Take Control of Online Reputation

Gaining more online reviews and managing the reviews that are coming in can make a big impact on your bottom line. The more positive reviews about your insurance agency, the better. Our platform offers automated review prompts for customers as soon as they have an experience with your agency. You can also use the reviews you're gaining for marketing material. From promoting a testimonial on social media to featuring a review on your website -- reviews make relevant marketing content!

Now's the time to improve your digital marketing efforts and our online reputation management platform is a fantastic place to start! Check out the details of BlueJay Reviews on our website and request a free demo to see how we can help your insurance agency manage online reviews


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