Apple Maps is making a change to their platform to soon accept reviews within the platform, instead of using outside platforms to showcase the reputation of the business. There were about 23 million active users on Apple Maps last year. That means there's a huge opportunity to maximize upon the Apple Maps market, when it comes to leveraging online reviews. Learn more about the changes Apple Maps plans to make in the near future: If you own an iPhone, you probably know about Apple Maps, the default map application for iOs. Just like other map applications like Google Maps and Waze, Apple Maps features reviews and ratings for businesses. Currently, Apple gets this data from third-party review providers like Yelp and TripAdvisor. If an Apple Maps user clicks on business reviews, they’ll then be taken to these third-party apps. But this is changing. Apple Maps will soon have its own rating platform so that customers can view and post ratings for local businesses without needing to lea...