Customers have expectations when dealing with any business. Insurance agencies are no different. The important piece to master is to understand what your customer expectations are so you can best cater to their wishes. You and your team likely work very hard to please your customers but without the knowledge of the expectation, you may be making the wrong changes. Our online reputation management tool is here to help inform you about customer expectation types so you can best adjust your agency to meet the expectations of your customers! Explicit Expectations Explicit expectations are specific targets that customers are looking for when they seek out your product or service. For example, a customer may come to an automotive dealership expecting a certain price range and minimum miles per gallon. Implicit Expectations Implicit expectations are what customers have come to expect as table stakes from businesses in your vertical. These expectations are typically based on previou...