Social proof is becoming more and more prevalent in the online era of business. People are looking for solutions to help them find answers to their questions. That's why Google is such a huge success. The majority of online searches conducted are done through Google. If your business isn't doing anything to impact your social proof, you may be missing out on a large portion of potential sales and revenue for your business. What is Social Proof? Consumers are all about doing a quick online search and finding answers to their questions without doing a big portion of upfront work. This is where social proof comes into play. Social proof is when someone believes something to be true because society has said it is. Reviews and online reputation is the perfect example of this. If the majority of reviews say a business is the best, for the most part, consumers believe that, even if they haven't had an experience with the specific business before. Why is Social Proof Impo...