When a person searches online for a place to stay, often one of the first things they notice is online reviews. This isn’t on accident, it’s because the general public has let it be known that real-life experience is of higher importance than what the business itself has to say about themselves. Google has listened and online reputation has become a big factor in search engine rankings. Think about the guests’ journey as they seek out a place to stay. Is your hotel being showcased as the best and is your online reputation gaining traction for your hotel? If no is the answer (or you’re not sure), it’s time to start monitoring your online reputation and generating more reviews to have a positive impact on your reputation and in turn, your bottom line. Search Engine Results When someone searches for accommodations online, often they are shown a few different businesses in that sector as well as direct links to book, call, or visit the hotel website. One other factor that is display...