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Greet Potential Guests with a Strong Online Reputation

When a person searches online for a place to stay, often one of the first things they notice is online reviews. This isn’t on accident, it’s because the general public has let it be known that real-life experience is of higher importance than what the business itself has to say about themselves. Google has listened and online reputation has become a big factor in search engine rankings. Think about the guests’ journey as they seek out a place to stay. Is your hotel being showcased as the best and is your online reputation gaining traction for your hotel? If no is the answer (or you’re not sure), it’s time to start monitoring your online reputation and generating more reviews to have a positive impact on your reputation and in turn, your bottom line.

Search Engine Results

When someone searches for accommodations online, often they are shown a few different businesses in that sector as well as direct links to book, call, or visit the hotel website. One other factor that is displayed on this first-look screen is their overall star rating. This is the first point of potential contact you have with someone who is searching for a place to stay. If your hotel doesn’t stand out among the other top results, you could be losing a lot of bookings.

Location is another top factor taken into account when displaying a search result for someone looking to book a hotel but online reputation has become a stronger factor than location. That’s right. Google knows customers are willing to drive a few extra miles for a better experience, especially when it comes to lodging.

What does this mean for the hospitality industry? 

If you own a hotel or resort, you may be wondering exactly what this means for your business and how you can impact the information displayed along your potential guests’ online journey. BlueJay Reviews is here to help! Our online reputation management service offers you the chance to take control of your online reputation. First, you can set up automatic prompts that send out review requests to guests staying at your hotel. Secondly, you can easily view and respond to your online reviews from one easy-to-use dashboard. Thirdly, your positive reviews can be set to automatically be published to your website, social media platforms, and other review sites. Making this information public can help you gain traction in the online reputation arena.

If you’re interested in learning how our reputation management service works, visit BlueJayReviews.com. We’d be happy to showcase our product in a free demo to give you an idea of exactly how we can help your hotel improve your overall online reputation and help manage your online reviews. We look forward to helping you take control of your hotel online reputation and get more bookings!

www.BlueJayReviews.com
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