EASY Customer Engagement Touch Points for Auto Dealers to Improve Online Reputation

Online reviews can make or break an auto dealer. There are a limited number of factors consumers use when choosing a place to buy a vehicle and online reputation is one of them. If you aren't taking control of your online reputation, you may be missing out on a number of potential buyers and closed sales. BlueJay Reviews offers an easy and effective way to monitor the online reputation of your auto dealership. Learn how we can help make monitoring your online reputation a breeze AND some tips for customer engagement strategies along the way.

Customer Engagement Points:

Include Reviews as Part of Sale Process

As your sales team is working through the sales process with your customer, have them mention leaving a review. This may help reinforce the idea that reviews DO help auto dealership. For the most part, consumers like to be asked about their experience and sometimes simply asking them can make all the difference in conversion rate of reviews.

Keep Tabs on What Customers Are Saying Online

It's important to know what's being said online about your auto dealership. Whether it's a positive or negative review, your dealership can learn something from each review left about your business. Take a look at every review left on various review sites that pertain to your business -- both generic review sites and auto-centered review sites.

Respond to All Reviews

Every review should have a response. Both positive and negative reviews require a response. If it's positive, you can thank the customer for sharing their feedback. If a negative review is left, it's even more important to respond. Publicly acknowledge the review and apologize for the mishap and try to take the conversation offline, if possible. This public response says a lot about the integrity of your business and helps your dealership appear to be a stand-up company, in the eyes of potential consumers.

Answer Consumer Questions

Whether in a review or a question that comes up on your website or social media, it's important to offer helpful feedback and advice to all questions asked on public forums. This can help showcase how responsive your business is and you're willing to go out of your way to make the consumer (and potential consumer) experience a great one.

Let Customer Know You Care

Engaging with your consumers and future consumers in as many customer touch points as possible can help them feel special. The way you make someone feel sticks with for a while and they are more likely to be repeat consumers if you do it right.

Use Testimonials for Content

The testimonial content customers leave about your business makes for impactful marketing material. Marketing with positive reviews can help showcase the great experience customers can expect when they buy from your dealership. It can also help the customer who left the review feel like their feedback matters when they see their testimonial featured via content marketing!

Engage with Customers Online

We covered responding to online reviews already but it's important that you stay engaged with any online contact forum. Whether it's commenting on a social media post or a direct inbox message to your business, ensure your customers feel like they matter when you respond to their comments and questions online.

These customer touch points are vital for making your auto dealership customers feel important. Someone who feels important and appreciated becomes a more loyal customer. The next time that customer is in the market for a new vehicle, you may be the first dealership on their mind if you make a positive impression with their prior experience.

Our online reputation management platform would be honored to help you create a more memorable experience for your customers. BlueJay Reviews makes it easy with our user-friendly reputation management dashboard that allows you to easily send out review prompts, monitor what reviews are being left, and respond to those reviews. Request a free demo today and see how we can help your dealership improve your online reputation!

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