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The Difference Between Positive and Negative Reviews In the Auto Industry

Online reviews are imperative to the success of your automotive business, but sometimes it can feel overwhelming when you get stuck between good and bad reviews. This may come as a surprise, but both positive and negative reviews have a place on your online presence. In the auto industry, it can be extremely competitive, so having realistic reviews is going to be crucial. Here are a few things to know about both positive and negative reviews, and how you can use them to your advantage.


Positive Reviews In the Auto Industry

These are the fun ones. It’s always a celebration or a business high when you receive positive reviews. They make you feel like you’ve met goals, accomplished your mission, and have another satisfied customer. When you get positive reviews, it’s important to respond to them, thank them for their review - and then comes the fun part!

One of the best things about positive reviews is that you get to use these affirmations across all of your marketing efforts. You can talk about them on your website, your social media channels, and even publish them around your showroom.

There are other advantages to positive reviews as well, and they sit under the surface, but they are still just as valuable. Positive reviews help improve your SEO, and this is one of the best things you can do in the media-driven market.


Negative Reviews In the Auto Industry

When you get notifications of negative reviews on your dashboard - it can be hard to swallow. But just remember that negative reviews play a big role in your internet presence, and now is when it’s time to start using them strategically. The first thing that negative reviews can do for you is to show that you are a real business with real customers and not just a perfect 5.0 rating that may be fabricated. There are many studies that show customers will trust 4-star ratings more than 5-star ratings.

The second thing negative reviews can do for you is giving you the opportunity to speak to your customers that you don’t even know are hovering out there. When someone leaves a negative review, it gives you the opportunity to make it right to the customer in a way you may not have been able to without reviews, but it also allows you to speak to the customers who will be reading the reviews. You can build trust, establish respectability, and showcase honesty.


Ready to Get More Reviews?

Are you ready to get more reviews for your business? There is a place for both negative and positive reviews, but the key is to get the reviews coming in. At BlueJay Reviews, we help you get the review that you need from your customers, and we make it easy to request a review, and reply to them through our easy to use dashboard. After a customer has had a great experience with your car dealership, you can send them a message requesting a review, and then we will let you know when it comes through. From there, you can respond to them, and then promote them on your social channels. If you are are interested in learning more about our product, check out our website (www.BlueJayReviews.com), to watch a demo and request a free trial. We look forward to assisting your business in this way - and we can’t wait to see how more reviews can make the difference for you!

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