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Why Business Reputation is so Important

People say business reputation is important, but why? Here at BlueJay Reviews, we know how vital it is to have a good reputation for your business, especially in the digital age we live in where people are bombarded with options when it comes to searching for a business online. We're going to break down exactly how your reputation can have an impact on your venture and why it's important to monitor your business reputation in this week's blog.


People make buying decisions based on reputation. 

The top factor a consumer looks at before deciding on a company is the star rating on reviews. If your potential customers are making buying decisions based on your online reputation, it's vital that your reviews are an accurate reflection of your business. If someone will be deterred from your business due to a negative reputation, you'll likely lose out on potential sales.

Word of mouth is very much alive. 

Word of mouth marketing is one of the top strategies for a business to use and online reviews are a great way to build up that reputation. Even if someone does not know the individual who left a review, they will still trust their opinion. 40% of consumers use the opinion of the first 2-3 reviews they read when deciding if they will choose a business or not. These reviews are usually left by strangers but consumers take this information to heart because people trust word of mouth marketing that much.

Impact on the bottom line. 

Consumers make decisions based on online reputation. A positive reputation likely means more consumers are apt to choose your business. A business may experience a 5-9% increase in revenue with a 1-star rating improvement online. Your star rating is vital to the bottom line and the success of your business.


Reputation bleeds into other areas of your business. 

Many people think your reputation will impact your bottom line and that's it, but there's much more to it. It may be hard to find quality candidates who are willing to work for your company if you have a reputation that needs improvement. People make all sorts of decisions, not just buying decisions, based on the reputation of a business. Your business reputation can impact the way your venture is viewed in the community, as well.

A direct reflection of trust from buyers. 

Consumers trust reviews to learn more about a business. Establish your business as a trusted source in your line of work with your reputation. A good reputation shows that your venture is a trustworthy business and will be more likely to be selected by consumers. Stand out from your competition and work to gain positive reviews.

Monitoring your online reputation is important for the overall success of your business. We can help you easily monitor your online reputation in one location. Our reputation management service offers comprehensive review monitoring, generation, and management. It's truly an online reputation management solution for all of your review portals.



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