Skip to main content

Why a 5 Star Review May NOT be that Great for Online Reputation

Consumers think a 4.8 star review is better than a 5 star review, in some cases. While on the scale, 4.8 is certainly not better than 5, it does seem like more of a legitimate business reputation. Consumers are looking for actual results, not just the best of the best, when it comes to online reviews. If someone is interested in buying from a business, they want to see the positive and negative experiences consumers have had in order to best make an informed buying decision. Our online reputation management platform helps businesses in all sorts of business sectors monitor online reviews. While BlueJay Reviews hopes all your reviews are 5-star worthy, we understand that may be the reality (and it may even be better in the eyes of potential consumers). Learn why in our latest blog:

It's Hard to Make Every Consumer Satisfied

Consumers understand it can be nearly impossible for a business to have a perfect online reputation. It's hard to ensure every customer is 100% satisfied. Consumers want to get a real-life look at the reputation of a business, not just the few happy customers' opinions.

Authentic Reputation is Important

A business that has all 5 star reviews may seem like they've achieved a false 5 star rating. Consumers may start to wonder if they've only asked happy customers to leave reviews. While this isn't a bad strategy to raise your overall star rating, it can give buyers the feeling that they aren't getting the overall picture, when it come to reviews.

It's All in the Details

When potential buyers are seeking information about a company, they often times turn to reviews. If there's a review with only star ratings and little to next text about the consumers' experience, there's not very much information to take in. Online reviews are a highly effective way to gather information about a business product or service a consumer is considering. Without detailed reviews left by consumers, it can be hard to glean what the product or service is really like.


Buying decisions are made based on online reviews and consumers may feel like a perfect 5-star rating is too good to be true. Businesses aren't perfect 100% of the time and consumers understand that. Potential buyers want to see the real experience consumers receive from said business. As a business owner or manager, the best thing you can do is ask all consumers to leave an online review about your business. This is the only way to strive for complete transparency -- which consumers like!

BlueJay Reviews can help make gaining new reviews, monitoring reviews, and managing your online reputation a breeze! Visit our website for a free demo or trial of our online reputation management system today.

www.BlueJayReviews.com
Like us on Facebook
Follow us on Twitter
Follow us on LinkedIn

Labels:
Location: United States

Comments

Post a Comment

Popular posts from this blog

Digital Marketing Tips for Insurance Agencies

Consumers tend to stay with the insurance company they are with unless they have a negative experience or are drawn to a new agency due to price or personal relationship. Marketing can be a unique challenge because both current customers and potential customers should be reached to keep your existing customers and attract new customers for sustainable agency growth.  Target Ideal Customers on Social Media Utilize your social media efforts to reach more potential customers and remind current customers why they should continue working with you. You can target specific regions, demographics, and interests on social media with your message. This means you can cater a specific insurance product to reach the ideal audience for that specific product line.  Complete Google My Business Listing A Google My Business listing is a must for all businesses, especially those with a physical location. Completing this listing is important for local online search, as well. Ensure you have the be...
1 comment
Read more

How Dental Clinics Are Adapting to the New Normal

Dental clinics were some of the first businesses to shut down for a period of time when the COVID-19 pandemic first hit. Since then, many safety precautions and changes have been made and dental offices are opening back up across the country.  Dental practices were considered high-risk in the early days of the pandemic, but new research indicates that 80% of adults are comfortable revisiting the dentist. Practices are increasing COVID-19 testing to ease these concerns. Some even require patients to be screened twice before an appointment.  Some offices took advantage of the shutdown to implement tools to increase efficiency and improve productivity, and are turning to technology to:  Enhance patient communication. Recall reminders, appointment confirmations, post-procedure follow-ups take a long time when done manually. Software with SMS and email capabilities can help lighten the load.  Go paperless. Everything from e-receipts to scheduling appointments and even di...
Post a Comment
Read more

Strategies to Improve Online Reputation for Lawyers

It's important that your law office is easy to find when someone does a quick google search for lawyers in their area. If your office isn't showing up, you may be missing out on a ton of potential clients. A lawyer isn't something that someone typically chooses without doing any research. Asking friends and family for recommendations and looking over online reviews are top ways potential clients gather information about local lawyers. Check out our online reputation management platform 's tips to help lawyers improve their overall online reputation. Improve Overall Star Rating Your star rating has an impact on inquiry conversions and online search results. The higher your star rating, the better. The more positive reviews you get for your law firm, the more likely it is that your star rating will improve!  Gain Fresh Reviews The more reviews you have surrounding your law office the better. Present new, fresh reviews for potential clients to look over. The more recent a ...
Post a Comment
Read more