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Why a 5 Star Review May NOT be that Great for Online Reputation

Consumers think a 4.8 star review is better than a 5 star review, in some cases. While on the scale, 4.8 is certainly not better than 5, it does seem like more of a legitimate business reputation. Consumers are looking for actual results, not just the best of the best, when it comes to online reviews. If someone is interested in buying from a business, they want to see the positive and negative experiences consumers have had in order to best make an informed buying decision. Our online reputation management platform helps businesses in all sorts of business sectors monitor online reviews. While BlueJay Reviews hopes all your reviews are 5-star worthy, we understand that may be the reality (and it may even be better in the eyes of potential consumers). Learn why in our latest blog:

It's Hard to Make Every Consumer Satisfied

Consumers understand it can be nearly impossible for a business to have a perfect online reputation. It's hard to ensure every customer is 100% satisfied. Consumers want to get a real-life look at the reputation of a business, not just the few happy customers' opinions.

Authentic Reputation is Important

A business that has all 5 star reviews may seem like they've achieved a false 5 star rating. Consumers may start to wonder if they've only asked happy customers to leave reviews. While this isn't a bad strategy to raise your overall star rating, it can give buyers the feeling that they aren't getting the overall picture, when it come to reviews.

It's All in the Details

When potential buyers are seeking information about a company, they often times turn to reviews. If there's a review with only star ratings and little to next text about the consumers' experience, there's not very much information to take in. Online reviews are a highly effective way to gather information about a business product or service a consumer is considering. Without detailed reviews left by consumers, it can be hard to glean what the product or service is really like.


Buying decisions are made based on online reviews and consumers may feel like a perfect 5-star rating is too good to be true. Businesses aren't perfect 100% of the time and consumers understand that. Potential buyers want to see the real experience consumers receive from said business. As a business owner or manager, the best thing you can do is ask all consumers to leave an online review about your business. This is the only way to strive for complete transparency -- which consumers like!

BlueJay Reviews can help make gaining new reviews, monitoring reviews, and managing your online reputation a breeze! Visit our website for a free demo or trial of our online reputation management system today.

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