Skip to main content

Why a 5 Star Review May NOT be that Great for Online Reputation

Consumers think a 4.8 star review is better than a 5 star review, in some cases. While on the scale, 4.8 is certainly not better than 5, it does seem like more of a legitimate business reputation. Consumers are looking for actual results, not just the best of the best, when it comes to online reviews. If someone is interested in buying from a business, they want to see the positive and negative experiences consumers have had in order to best make an informed buying decision. Our online reputation management platform helps businesses in all sorts of business sectors monitor online reviews. While BlueJay Reviews hopes all your reviews are 5-star worthy, we understand that may be the reality (and it may even be better in the eyes of potential consumers). Learn why in our latest blog:

It's Hard to Make Every Consumer Satisfied

Consumers understand it can be nearly impossible for a business to have a perfect online reputation. It's hard to ensure every customer is 100% satisfied. Consumers want to get a real-life look at the reputation of a business, not just the few happy customers' opinions.

Authentic Reputation is Important

A business that has all 5 star reviews may seem like they've achieved a false 5 star rating. Consumers may start to wonder if they've only asked happy customers to leave reviews. While this isn't a bad strategy to raise your overall star rating, it can give buyers the feeling that they aren't getting the overall picture, when it come to reviews.

It's All in the Details

When potential buyers are seeking information about a company, they often times turn to reviews. If there's a review with only star ratings and little to next text about the consumers' experience, there's not very much information to take in. Online reviews are a highly effective way to gather information about a business product or service a consumer is considering. Without detailed reviews left by consumers, it can be hard to glean what the product or service is really like.


Buying decisions are made based on online reviews and consumers may feel like a perfect 5-star rating is too good to be true. Businesses aren't perfect 100% of the time and consumers understand that. Potential buyers want to see the real experience consumers receive from said business. As a business owner or manager, the best thing you can do is ask all consumers to leave an online review about your business. This is the only way to strive for complete transparency -- which consumers like!

BlueJay Reviews can help make gaining new reviews, monitoring reviews, and managing your online reputation a breeze! Visit our website for a free demo or trial of our online reputation management system today.

www.BlueJayReviews.com
Like us on Facebook
Follow us on Twitter
Follow us on LinkedIn

Labels:
Location: United States

Comments

Post a Comment

Popular posts from this blog

Take Control of Your Insurance Agency's Online Reputation

Online reviews have a big impact on many businesses. Insurance agencies are no different. Agencies strive to attract new customers to continue to grow their customer base. Monitoring your online reputation can help you gain new customers for a cycle of continued growth. If you're ready to take control of your online reputation for your insurance agency , check out some of the perks in our latest blog! Send Automated Review Prompts BlueJay Reviews easily integrates into your existing POS or ISV system and sends out automated review prompts to new customers as they are entered into your tracking system. The customer has a text or email on their phone (which they're likely on at the time) ready to share their feedback. This is ideal timing because the experience is fresh and they are more likely to share accurate and relevant feedback. Get Instant Feedback The screen that prompts a review has the customer select to share their positive feedback or share negative feedback directly
Post a Comment
Read more

Digital Marketing Tips for Insurance Agencies

Consumers tend to stay with the insurance company they are with unless they have a negative experience or are drawn to a new agency due to price or personal relationship. Marketing can be a unique challenge because both current customers and potential customers should be reached to keep your existing customers and attract new customers for sustainable agency growth.  Target Ideal Customers on Social Media Utilize your social media efforts to reach more potential customers and remind current customers why they should continue working with you. You can target specific regions, demographics, and interests on social media with your message. This means you can cater a specific insurance product to reach the ideal audience for that specific product line.  Complete Google My Business Listing A Google My Business listing is a must for all businesses, especially those with a physical location. Completing this listing is important for local online search, as well. Ensure you have the best chance
1 comment
Read more

Apartment Complex Case Study: Longview Meadow

Don't miss a recent case study in which our reputation monitoring platform has helped one of our apartment complex clients. Are you ready to take control of your apartment's online reputation ? BlueJay Reviews is here to make it easy and convenient! Check out this awesome case study from Longview Meadow Apartments! Longview Meadow apartment complex in Concord, NC has seen a significant overall star rating increase on Google within a brief period of consistently sending out automatic review requests to their tenants. Longview has realized a jump in their star rating of 0.5 star within only 6 months, going from a 2.3 star rating in January of 2020 to a 2.8 star rating in July of 2020. At this trajectory, with continued review request automation, Longview Meadow is projected to obtain an average star rating over 4 stars within 18 months or less.  Since starting their business Longview Meadow had only managed to obtain 21 Google reviews over the lifetime of their Google listing.
Post a Comment
Read more