Skip to main content

Tips for a Higher Conversion Rate on Reviews for the Hospitality Industry

The majority of potential guests will look at online reviews before making a booking decision. Online reputation plays a big role in the number of bookings your hotel will likely receive. There are some simple ways to increase the number of reviews you get about your hotel. First off, a reputation management company that helps you prompt new reviews is key. This can make the review prompt a seamless transition and will require no extra work on the front line staff. When a new guest is entered into your system, BlueJay Reviews gathers that information and sends out a review prompt. At this point, it's in the hands of the guest as to if and when they will complete the prompt and leave a review. Below you can find some tips you and your team can implement to get a higher conversion rate of guests who leave a review for your hotel.

Choose the Right Communication Method

BlueJay Reviews allows hotels to send review prompts to guests via email or text. The review prompt will include a link to leave their feedback right there from the email or text. It's important to find the method that works best for the majority of your guests. The good news is both email and texts are easily accessible from the mobile device that's likely in the hand of your guest throughout each day.

Time the Review Prompt Right

The closer to the time of interaction with your hotel, the more likely you are to get a higher review conversion. A guest is less and less likely to leave a review about their experience the longer you wait after they've checked out -- so right after checking out is a good time. Another factor to think about is if the guest has a poor experience. It's best to know during their stay that way you and your hotel staff can make things right while the guest is still on your property. In this case, it's best to send a review prompt during your guests' stay.

Prompt All Hotel Guests

While it can be tempting to only send review prompts to people you know will leave a positive review, you up your chances at converting reviews when you send a prompt to all guests. This also gives you a more accurate reading of the guest experience at your establishment. While all 5-star reviews are great, it may be a false positive and there could be an easy fix on your end to make the experience for everyone a 5-star.

Encourage Staff to Mention Reviews

While the BlueJay Reviews system will automatically send out a review prompt to your guests, it can help if your front line staff also mentions the review. This can give your guests a heads up about the prompt they will receive shortly and may even entice people who normally wouldn't to leave a review.

You know hotel online reputation management is vital to the success of your hotel and our reputation management service can help you generate, monitor, and manage your online reviews. Our easy to use dashboard creates one space in which you can check new reviews, reply to reviews, and much more! If you'd like to see a demonstration in action, visit our website for a free demo today!
Like us on Facebook
Follow us on Twitter
Follow us on LinkedIn


Popular posts from this blog

EASY Customer Engagement Touch Points for Auto Dealers to Improve Online Reputation

Online reviews can make or break an auto dealer. There are a limited number of factors consumers use when choosing a place to buy a vehicle and online reputation is one of them. If you aren't taking control of your online reputation, you may be missing out on a number of potential buyers and closed sales. BlueJay Reviews offers an easy and effective way to monitor the online reputation of your auto dealership. Learn how we can help make monitoring your online reputation a breeze AND some tips for customer engagement strategies along the way.

Customer Engagement Points: Include Reviews as Part of Sale Process As your sales team is working through the sales process with your customer, have them mention leaving a review. This may help reinforce the idea that reviews DO help auto dealership. For the most part, consumers like to be asked about their experience and sometimes simply asking them can make all the difference in conversion rate of reviews.

Keep Tabs on What Customers Are Say…

Boost Your Auto Dealership Sales with Positive Online Reviews

The automotive industry is a competitive area of business and potential buyers have many options available when it comes time to buy a vehicle. Not only is price point an important factor, how customers are treated is another big deciding factor potential buyers look into. The online reputation of your car dealership can have a big impact on the number of potential customers who turn into buyers. Check out some of the ways a positive review can help up your auto dealer sales with our reputation management service!

Showcase Happy Customers: People like to see the experience of others who've worked with your car dealership in the past. Customer experience is a big selling point. Encourage your happy customers to leave reviews. You can seamlessly prompt a review for your customers as they are entered into your DMS if you integrate that DMS with BlueJay Reviews. BlueJay currently integrates with many DMS systems. An automated review request text/email message will be sent out asking h…

Easy Ways to Get More Reviews for Your Business

Reviews are an important part of your business reputation. Not only do reviews impact your future revenue as people make buying decisions based on your online reputation, but reviews can also have an impact on your search ranking. Getting fresh online business reviews on a regular basis can have a positive impact on your venture. Check out some unique ways to generate more reviews for your business below and then we'll tell you about the easiest way to get new reviews!

Ways to Generate More Reviews:Incentivize Reviews
Offer a discount or free product for customers who leave a review. It takes a few minutes to leave a review and your customers may just not be apt to take this time without a reason. Give them a good reason!

Make It Easy
Allow customers to leave reviews on their favorite platforms. While there are a few big names that are popular review sites for businesses, depending on your specific industry, it's important that you make it easy for your clients. Have various pl…