Tips for a Higher Conversion Rate on Reviews for the Hospitality Industry

The majority of potential guests will look at online reviews before making a booking decision. Online reputation plays a big role in the number of bookings your hotel will likely receive. There are some simple ways to increase the number of reviews you get about your hotel. First off, a reputation management company that helps you prompt new reviews is key. This can make the review prompt a seamless transition and will require no extra work on the front line staff. When a new guest is entered into your system, BlueJay Reviews gathers that information and sends out a review prompt. At this point, it's in the hands of the guest as to if and when they will complete the prompt and leave a review. Below you can find some tips you and your team can implement to get a higher conversion rate of guests who leave a review for your hotel.

Choose the Right Communication Method

BlueJay Reviews allows hotels to send review prompts to guests via email or text. The review prompt will include a link to leave their feedback right there from the email or text. It's important to find the method that works best for the majority of your guests. The good news is both email and texts are easily accessible from the mobile device that's likely in the hand of your guest throughout each day.

Time the Review Prompt Right

The closer to the time of interaction with your hotel, the more likely you are to get a higher review conversion. A guest is less and less likely to leave a review about their experience the longer you wait after they've checked out -- so right after checking out is a good time. Another factor to think about is if the guest has a poor experience. It's best to know during their stay that way you and your hotel staff can make things right while the guest is still on your property. In this case, it's best to send a review prompt during your guests' stay.

Prompt All Hotel Guests

While it can be tempting to only send review prompts to people you know will leave a positive review, you up your chances at converting reviews when you send a prompt to all guests. This also gives you a more accurate reading of the guest experience at your establishment. While all 5-star reviews are great, it may be a false positive and there could be an easy fix on your end to make the experience for everyone a 5-star.

Encourage Staff to Mention Reviews

While the BlueJay Reviews system will automatically send out a review prompt to your guests, it can help if your front line staff also mentions the review. This can give your guests a heads up about the prompt they will receive shortly and may even entice people who normally wouldn't to leave a review.

You know hotel online reputation management is vital to the success of your hotel and our reputation management service can help you generate, monitor, and manage your online reviews. Our easy to use dashboard creates one space in which you can check new reviews, reply to reviews, and much more! If you'd like to see a demonstration in action, visit our website for a free demo today!

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Take Control of Your Insurance Agency's Online Reputation

Online reviews have a big impact on many businesses. Insurance agencies are no different. Agencies strive to attract new customers to continue to grow their customer base. Monitoring your online reputation can help you gain new customers for a cycle of continued growth. If you're ready to take control of your online reputation for your insurance agency , check out some of the perks in our latest blog! Send Automated Review Prompts BlueJay Reviews easily integrates into your existing POS or ISV system and sends out automated review prompts to new customers as they are entered into your tracking system. The customer has a text or email on their phone (which they're likely on at the time) ready to share their feedback. This is ideal timing because the experience is fresh and they are more likely to share accurate and relevant feedback. Get Instant Feedback The screen that prompts a review has the customer select to share their positive feedback or share negative feedback directly

Digital Marketing Tips for Insurance Agencies

Consumers tend to stay with the insurance company they are with unless they have a negative experience or are drawn to a new agency due to price or personal relationship. Marketing can be a unique challenge because both current customers and potential customers should be reached to keep your existing customers and attract new customers for sustainable agency growth. Target Ideal Customers on Social Media Utilize your social media efforts to reach more potential customers and remind current customers why they should continue working with you. You can target specific regions, demographics, and interests on social media with your message. This means you can cater a specific insurance product to reach the ideal audience for that specific product line. Complete Google My Business Listing A Google My Business listing is a must for all businesses, especially those with a physical location. Completing this listing is important for local online search, as well. Ensure you have the best chance

Apartment Complex Case Study: Longview Meadow

Don't miss a recent case study in which our reputation monitoring platform has helped one of our apartment complex clients. Are you ready to take control of your apartment's online reputation ? BlueJay Reviews is here to make it easy and convenient! Check out this awesome case study from Longview Meadow Apartments! Longview Meadow apartment complex in Concord, NC has seen a significant overall star rating increase on Google within a brief period of consistently sending out automatic review requests to their tenants. Longview has realized a jump in their star rating of 0.5 star within only 6 months, going from a 2.3 star rating in January of 2020 to a 2.8 star rating in July of 2020. At this trajectory, with continued review request automation, Longview Meadow is projected to obtain an average star rating over 4 stars within 18 months or less. Since starting their business Longview Meadow had only managed to obtain 21 Google reviews over the lifetime of their Google listing.

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