Skip to main content

Importance of Monitoring the Online Reputation of an Auto Dealer

Online reputation is a vital marketing strategy for most businesses, but even so more important for auto dealers. When someone is searching for a vehicle, customer reviews are one of the first things a potential buyer investigates. If your online reputation isn't something to be proud of, it could be driving buyers away from your dealership before you even have the chance to showcase how great your dealership is. BlueJay Reviews can help your business showcase more positive reviews and help you easily monitor your online reputation.

Car Shoppers form Buying Decisions Around Dealership Online Reputation. 

The online reputation of a car dealer is one of the top factors potential buyers use to make a buying decision. This alone should be reason enough to pay attention to your online reputation. If you aren't on top of things, you could easily be losing out on a number of sales you didn't even have contact with.

Learn About your Customer Experience. 

Customers share feedback about their personal experience with reviews. This is helpful insight into the way your customers are feeling about their time with your business. If you notice a trend in your online reviews, it may bring an issue to light that your dealership was unaware of otherwise. Use this intel as a chance to create a better end experience for your buyers.

Showcase Customer Relations. 

When there is a negative review, interested buyers will likely see what the dealership's response was to the issue. For the most part, the general public understands things don't always go perfectly and there are hiccups along the way -- that's life. If your dealership has a defensive response or no response at all, it may not shed the best light for your dealership, in the eyes of potential buyers.

Your potential car buyers are monitoring your online reviews and you should be too! Our online reputation management service allows you the ability to view and reply to reviews left about your business on many different platforms. Instead of having to manually log into various accounts, our user-friendly dashboard is the ideal place to monitor your car dealership's online reputation. To learn more about how BlueJay Reviews can help make your reputation monitoring process easier, visit our website and sign up for a demo or free trial!

www.BlueJayReviews.com
Like us on Facebook
Follow us on Twitter
Follow us on LinkedIn

Comments

Popular posts from this blog

Take Control of Your Insurance Agency's Online Reputation

Online reviews have a big impact on many businesses. Insurance agencies are no different. Agencies strive to attract new customers to continue to grow their customer base. Monitoring your online reputation can help you gain new customers for a cycle of continued growth. If you're ready to take control of your online reputation for your insurance agency , check out some of the perks in our latest blog! Send Automated Review Prompts BlueJay Reviews easily integrates into your existing POS or ISV system and sends out automated review prompts to new customers as they are entered into your tracking system. The customer has a text or email on their phone (which they're likely on at the time) ready to share their feedback. This is ideal timing because the experience is fresh and they are more likely to share accurate and relevant feedback. Get Instant Feedback The screen that prompts a review has the customer select to share their positive feedback or share negative feedback directly

Digital Marketing Tips for Insurance Agencies

Consumers tend to stay with the insurance company they are with unless they have a negative experience or are drawn to a new agency due to price or personal relationship. Marketing can be a unique challenge because both current customers and potential customers should be reached to keep your existing customers and attract new customers for sustainable agency growth.  Target Ideal Customers on Social Media Utilize your social media efforts to reach more potential customers and remind current customers why they should continue working with you. You can target specific regions, demographics, and interests on social media with your message. This means you can cater a specific insurance product to reach the ideal audience for that specific product line.  Complete Google My Business Listing A Google My Business listing is a must for all businesses, especially those with a physical location. Completing this listing is important for local online search, as well. Ensure you have the best chance

Apartment Complex Case Study: Longview Meadow

Don't miss a recent case study in which our reputation monitoring platform has helped one of our apartment complex clients. Are you ready to take control of your apartment's online reputation ? BlueJay Reviews is here to make it easy and convenient! Check out this awesome case study from Longview Meadow Apartments! Longview Meadow apartment complex in Concord, NC has seen a significant overall star rating increase on Google within a brief period of consistently sending out automatic review requests to their tenants. Longview has realized a jump in their star rating of 0.5 star within only 6 months, going from a 2.3 star rating in January of 2020 to a 2.8 star rating in July of 2020. At this trajectory, with continued review request automation, Longview Meadow is projected to obtain an average star rating over 4 stars within 18 months or less.  Since starting their business Longview Meadow had only managed to obtain 21 Google reviews over the lifetime of their Google listing.