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3 Tips for Turning Reviews into Marketing Material for the Hospitality Industry

The hospitality industry heavily relies on reviews. It's one of the first factors many potential guests look at when making a booking decision. Whether you're looking to grow your overall reputation and increase your star-rating or if you're happy with your online reputation and want to use that content for marketing, BlueJay Reviews has you covered! Our online reputation monitoring program helps you easily attract new, monitor, and respond to online reviews, all from one easy to use dashboard. Learn a few of the ways you can turn your reviews into marketing material for your hotel.

1) Push Reviews Across Social Media Channels

If you have a positive review, it's a great idea to post that across your social media channels. This can help exponentially expand the reach of that great guest experience and hopefully sway new guests into choosing your establishment.

2) Update Reviews on Website

A person who is on your website is already an interested party. Push that interest into a reservation by showcasing an exceptional experience had by previous guests. It may just be the extra push a potential guest needs to make a booking decision! Also, Google likes fresh content and these regular review updates can add new content on your hotel website -- it's a win-win!

3) Respond to Online Reviews

We understand it can be hard to have a 100% 5-star rating all the time. Unfortunately, not everyone gets a 5-star experience -- we get that. The way you respond to those negative online reviews can actually help your image, in the eyes of someone looking at your reviews. If you respond in an apologetic and sincere way, it may gain your hotel a few points in the eyes of other potential guests analyzing your reputation.

How BlueJay Reviews Can Help:

Gain New Reviews

The star rating of a hotel is important, but the number of reviews is also a factor potential guests will look into. While they may not read all the reviews, if the first few are positive and there's an adequate number of reviews total, the better impression you'll leave on searchers that will hopefully turn into future guests.

Increase Star Rating

The more reviews you have, the better. Promote your business online with a positive online reputation. Google reviews actually have an impact on search results and the higher your star rating, the better chance you have at being displayed at the top of a Google search. This can also help with localized searches, which are usually people who are getting ready to book with your establishment.

Use Review Content

The more social content you have surrounding your business, the more reach your message will have. It's also good advertising as word of mouth marketing is one of the most effective strategies. People weigh heavily on the opinion of previous guests of a hotel via reviews. Easily showcase your reviews across your social media platforms and website with our reputation management service.

If you're interested in learning how BlueJay Reviews can help you more easily monitor the online reputation of your hotel, we'd be happy to showcase our product in a free demo or free trial! Visit our website today to check out the details!
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