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3 Reasons Your Auto Dealership Can't Afford to Ignore Online Reputation Any Longer

We all know online reviews are important but they can be make or break for the automotive industry. Potential buyers take to online platforms to research vehicles and to find dealerships where they can purchase vehicles. If your dealership's online reputation isn't impressive, a potential buyer will likely choose another dealership. Vehicle selection and review ratings are both highly weighted factors consumers look into when making a buying decision. Ensure your star-rating doesn't scare off potential buyers. BlueJay Reviews can help! Our online reputation management system is here to help you take control of your online reputation. Learn why you shouldn't ignore your dealership's online reputation, in our latest blog.

1) Customers Look at Customer Reviews

People take word of mouth marketing very seriously. Online reviews are essentially word of mouth and buyers rely heavily upon this type of information when making a buying decision. Consumers expect to be treated well when buying a product or service. Often times, a potential buyer can see how they will be treated by a car dealership by researching the online reputation of a certain dealership in which they are interested in buying a vehicle.

2) Search Engines Care About Online Reputation

Search engines are all about the experience of the end user. Since the public has let it be known that reviews are very important, when researching a car dealership (and any other business, for that matter), search engines listen. Star ratings of dealerships are a part of the algorithm used to decide which order a search result will be displayed. That alone should be reason enough to put a high importance on your online reputation!

3) The More Content About Your Business, The Better

The more content about your business online, the better. Fresh content and posts surrounding your business can help increase the reach your dealership has. It's all about staying top of mind and regular content can help you stand out among other dealerships and other online advertising.

How BlueJay Reviews Can Help:

BlueJay Reviews automates your review management making it simple to respond to reviews quickly, promote great reviews automatically, and turn your existing customers into a referral engine.

  • Send personalized texts or emails to every customer automatically.
  • Automatically send customers to review sites such as Google, Facebook, Yelp, Trip Advisor, Open Table, Etc.
  • Monitor and respond to new reviews from all review-sites in one easy to use dashboard.
  • Increase your overall customer ratings.
  • Receive text and email alerts whenever your company receives a new review on any site.
  • Promote your best reviews by having them automatically posted across your social media pages and website ultimately increasing your SEO rankings.

Start monitoring your auto dealership online reputation today! Our online reputation management service offers all the tools needed to aquire new, monitor existing, and respond to current reviews. Our dashboard is easy to use and convenient. To see the dashboard in action, visit our website to request a free demonstration of BlueJay Reviews!
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