Skip to main content

3 Reasons Your Auto Dealership Can't Afford to Ignore Online Reputation Any Longer

We all know online reviews are important but they can be make or break for the automotive industry. Potential buyers take to online platforms to research vehicles and to find dealerships where they can purchase vehicles. If your dealership's online reputation isn't impressive, a potential buyer will likely choose another dealership. Vehicle selection and review ratings are both highly weighted factors consumers look into when making a buying decision. Ensure your star-rating doesn't scare off potential buyers. BlueJay Reviews can help! Our online reputation management system is here to help you take control of your online reputation. Learn why you shouldn't ignore your dealership's online reputation, in our latest blog.

1) Customers Look at Customer Reviews

People take word of mouth marketing very seriously. Online reviews are essentially word of mouth and buyers rely heavily upon this type of information when making a buying decision. Consumers expect to be treated well when buying a product or service. Often times, a potential buyer can see how they will be treated by a car dealership by researching the online reputation of a certain dealership in which they are interested in buying a vehicle.

2) Search Engines Care About Online Reputation

Search engines are all about the experience of the end user. Since the public has let it be known that reviews are very important, when researching a car dealership (and any other business, for that matter), search engines listen. Star ratings of dealerships are a part of the algorithm used to decide which order a search result will be displayed. That alone should be reason enough to put a high importance on your online reputation!

3) The More Content About Your Business, The Better

The more content about your business online, the better. Fresh content and posts surrounding your business can help increase the reach your dealership has. It's all about staying top of mind and regular content can help you stand out among other dealerships and other online advertising.

How BlueJay Reviews Can Help:

BlueJay Reviews automates your review management making it simple to respond to reviews quickly, promote great reviews automatically, and turn your existing customers into a referral engine.

  • Send personalized texts or emails to every customer automatically.
  • Automatically send customers to review sites such as Google, Facebook, Yelp, Trip Advisor, Open Table, Etc.
  • Monitor and respond to new reviews from all review-sites in one easy to use dashboard.
  • Increase your overall customer ratings.
  • Receive text and email alerts whenever your company receives a new review on any site.
  • Promote your best reviews by having them automatically posted across your social media pages and website ultimately increasing your SEO rankings.

Start monitoring your auto dealership online reputation today! Our online reputation management service offers all the tools needed to aquire new, monitor existing, and respond to current reviews. Our dashboard is easy to use and convenient. To see the dashboard in action, visit our website to request a free demonstration of BlueJay Reviews!

www.BlueJayReviews.com
Like us on Facebook
Follow us on Twitter
Follow us on LinkedIn

Comments

Popular posts from this blog

Digital Marketing Tips for Insurance Agencies

Consumers tend to stay with the insurance company they are with unless they have a negative experience or are drawn to a new agency due to price or personal relationship. Marketing can be a unique challenge because both current customers and potential customers should be reached to keep your existing customers and attract new customers for sustainable agency growth.  Target Ideal Customers on Social Media Utilize your social media efforts to reach more potential customers and remind current customers why they should continue working with you. You can target specific regions, demographics, and interests on social media with your message. This means you can cater a specific insurance product to reach the ideal audience for that specific product line.  Complete Google My Business Listing A Google My Business listing is a must for all businesses, especially those with a physical location. Completing this listing is important for local online search, as well. Ensure you have the be...

Rev Up Auto Dealership Online Reviews

Reviews are vital to success for any business category but even more so with auto dealerships. There are a ton of options when it comes to consumers shopping around for vehicles. Among those options, there are a few factors that the majority of car buyers take into consideration when making a final purchase decision - vehicle option and dealership reputation. Car dealers have a stigma for taking advantage of buyers and that simply isn't true in many cases. Combat that thinking when your dealership shines via online reviews. The way to get more and better online reviews is to ask for them. Asking each buyer to take the time to go online and leave their feedback can take time and commitment from your front line employees. An easier way to handle the situation is to automatically send out review prompts to your new customers. Here at BlueJay Reviews , we provide an easy-to-use platform that allows your business to generate new reviews on a regular basis by automatically sending o...

Staggering Statistics on Business Reputation

The reputation of your business is critical, especially in the online era we live in today. If you're not monitoring your online reviews , how do you know what's being said about your business? Online reviews have an impact on your business on many different levels and BlueJay Reviews has provided some surprising statistics to show how important reviews are to a business. Staggering Statistics on Business Reputation: 92% of consumers now read online reviews.  69% of customers agree a review must be written within 2-3 months to be considered relevant.  A 1-star rating improvement can result in a 5%-9% increase in revenue.  74% of consumers claim a positive review makes a business appear more trustworthy. 40% of consumers form an opinion after reading just 1-3 reviews.  A company’s star rating is shown to be the #1 factor for consumers choosing a business.  84% of people trust online reviews just as much as a personal recommendation from a friend....