As most business owners know, reviews are important for drawing in new customers to your venture. But taking that a step further, the experience you're offering your customers is what leads to those great online reviews. If you don't take the necessary steps to ensure your customers have an amazing experience with your business, they are less likely to leave a good review or even worse, more likely to walk down the road to your competition! Here are a few stats that show customer experience is crucial in today’s environment: 65% of customers find a positive experience with a brand to be more influential than great advertising. 55% of CX professionals believe their companies will be too slow and face disruption from more innovative, nimble and customer-focused competitors. 67% of customers say their standard for good experiences are higher than they’ve ever been. A great customer experience can help your brand attract new customers and retain existing ones. On the other hand