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Insurance Agent Case Study: Rani Alfers Insurance Agency

We're excited to showcase a case study in which our reputation monitoring platform has helped one of our many insurance agency clients.  If you're ready to take control of your online reputation for your insurance agency, BlueJay Reviews is here for you! Check out the case study below with an insurance agent experience:

Many Happy Clients, No Online Evidence

Rani Alfers Insurance Agency of Farmers Insurance is dedicated to helping families with their financial strategies. Alfers’ clients have always been impressed with her knowledgeable staff and high quality services. However, most of them weren’t leaving reviews, making it difficult for prospective clients to find Rani Alfers Insurance Agency online -- and even if they found it, there was no social proof of the company’s credibility. 

Rani Alfers knew how important reviews were, but her efforts just weren’t delivering results. 

“My service team was not very successful in getting conversions on requests for reviews,” said Alfers. “We were asking people for a review [in person] before. People were like 'Oh sure, okay'”, but no one would go to the site on their own and do that.” 

The agency had only collected a handful of reviews in several years. To build the trust required to get new clients, Rani Alfers Insurance Agency needed a way to ask every client for a review and spread the word about their experiences. 

Reach every client at the perfect moment 

Since asking clients for reviews in person clearly wasn’t working, Rani Alfers Insurance Agency sought a way to allow customers to leave a review in as few steps as possible. They also needed to ask customers at the right time -- not too soon after a service, but not too late, either. 

The agency automated review requests, “We’ve set up an internal system where 3 days after a business is signed up, we send them a link directly requesting a review,” said Alfers. They can customize review request emails and text messages for customers, choose when to have them automatically sent so Alfers and her team don’t have to add any extra work to their day. 

Alfers and her team can monitor all their reviews from all sites in one place. This way if they ever receive a negative review, they know right away and can take action. “We only had one really negative review ever and my agent called the customer who wrote it,” said Alfers. After a lengthy discussion, the issue was sorted out and the customer edited the negative review due to the great customer service she received from the agent. 

Alfers can also share the agency’s reviews to her social media channels so they reach a wider audience. “When a review is pushed to Facebook we will boost it and try to get it seen by as many people as possible,” said Alfers. 

More reviews, more website traffic, more new clients 

Rani Alfers Insurance Agency has increased its Google review volume by 6000% and her excellent service is now evident online due to her 5-star average rating. The agency is now 21% higher than the industry average rating of 4.1 stars. By promoting reviews to social media, Rani Alfers Insurance Agency continues to generate new website traffic and leads: the custom-branded review microsite built for the agency has received more than 20K prospect visits. 

This surge in reviews has put Rani Alfers Insurance Agency into the local limelight. Now when prospective clients search for the best insurance for their family, Rani Alfers Insurance Agency of Farmers Insurance stands out as the clear favorite. 

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