Skip to main content

Pillars of Sucess for Marketing a Law Firm

Law firms are an interesting industry to market. There are quite a few strategies you can implement, depending on the type of client and type of case you want to take on. No matter what your goal client, there are some tried and true pillars of success for marketing to your ideal client. Our online reputation management platform knows how imperative online reviews are for law firms. Let us showcase some of the best ways to market your law firm and how BlueJay Reviews can make it easy!

Review Strategy

Knowing what customers are saying about you online is vital information. This not only shows what your potential clients are seeing, it can give some very insightful information about your client experience. Knowledge is power, and while it may be disheartening to see a negative review, your firm can gain a great deal of feedback from negative reviews. Ensure you are strategizing to monitor your online reviews so you can be responsive and so you can gain knowledge as reviews are left about your law firm. 


SEO & Content

Regular content about your law firm can help improve online searches. Online searches are what leads potential clients to finding more information abour your business. If you search your law firm and a bunch of negative reviews are the first thing you see, it means action should be taken to take control of your online reviews and drive more reviews to take the place of those that don't shed a positive light on your firm. 


Business Listings

Ensure all of your  online business listings are up to date and accurate. Having business details that are accurate (and match one another) can be a game changer in the eye of Google. If there is conflicting business information out there, it not only confuses the end user, but it also confuses Google (which means you likely won't be the best search result in their eyes). Clean up your online directory and business listings today!

Customer Referrals

Referrals are a huge way new clients find out about your law firm. Consumers trust friends and family, when it comes to choosing a business. Consider offering a referral program where the customer who refers a new client receives something in exchange for their referral. 


Social Media

Showcase your online reviews on social media. Promoting happy clients can help your firm prove to be the right choice for someone who has a legal need. Share testimonials clients leave online via a social media post. It's a great way to shine a positive light on your business!

Now's the right time to start taking control of the online reviews of your law firm. If you'd like to learn more, request a free demo on our website to experience the online reputation management platform for yourself! We look forward to helping you monitor and grow your law firm's online reputation!

Like us on Facebook
Follow us on Twitter
Follow us on LinkedIn

Labels:
Location: United States

Comments

Post a Comment

Popular posts from this blog

Take Control of Your Insurance Agency's Online Reputation

Online reviews have a big impact on many businesses. Insurance agencies are no different. Agencies strive to attract new customers to continue to grow their customer base. Monitoring your online reputation can help you gain new customers for a cycle of continued growth. If you're ready to take control of your online reputation for your insurance agency , check out some of the perks in our latest blog! Send Automated Review Prompts BlueJay Reviews easily integrates into your existing POS or ISV system and sends out automated review prompts to new customers as they are entered into your tracking system. The customer has a text or email on their phone (which they're likely on at the time) ready to share their feedback. This is ideal timing because the experience is fresh and they are more likely to share accurate and relevant feedback. Get Instant Feedback The screen that prompts a review has the customer select to share their positive feedback or share negative feedback directly...
Post a Comment
Read more

Benefits for Apartment Complexes

Filling up your apartments is the main goal of owning an apartment complex. Potential tenants oftentimes find places to rent online. If your complex isn't showing up on a local Google search, it may be time to take action to take control of your online reputation. Our online reputation management platform makes it easy to gain new reviews and helps you easily manage your existing reviews. Check out a few of the benefits of partnering with BlueJay Reviews for your apartment complex :  Boost online star ratings The more positive reviews your complex has, the better your overall star rating will be. An incremental bump up in your star rating can help your complex appear more often in a local search for apartments for rent. A boost in your star rating is translated to a boost in the bottom line, as well! It's a win-win! Dominate local search Local search is heavily influenced by online reviews. Google is all about giving searchers the best experience possible and presenting busine...
Post a Comment
Read more

Apartment Complex Case Study: Longview Meadow

Don't miss a recent case study in which our reputation monitoring platform has helped one of our apartment complex clients. Are you ready to take control of your apartment's online reputation ? BlueJay Reviews is here to make it easy and convenient! Check out this awesome case study from Longview Meadow Apartments! Longview Meadow apartment complex in Concord, NC has seen a significant overall star rating increase on Google within a brief period of consistently sending out automatic review requests to their tenants. Longview has realized a jump in their star rating of 0.5 star within only 6 months, going from a 2.3 star rating in January of 2020 to a 2.8 star rating in July of 2020. At this trajectory, with continued review request automation, Longview Meadow is projected to obtain an average star rating over 4 stars within 18 months or less.  Since starting their business Longview Meadow had only managed to obtain 21 Google reviews over the lifetime of their Google listing. ...
Post a Comment
Read more