Law firms are an interesting industry to market. There are quite a few strategies you can implement, depending on the type of client and type of case you want to take on. No matter what your goal client, there are some tried and true pillars of success for marketing to your ideal client. Our online reputation management platform knows how imperative online reviews are for law firms. Let us showcase some of the best ways to market your law firm and how BlueJay Reviews can make it easy!
Knowing what customers are saying about you online is vital information. This not only shows what your potential clients are seeing, it can give some very insightful information about your client experience. Knowledge is power, and while it may be disheartening to see a negative review, your firm can gain a great deal of feedback from negative reviews. Ensure you are strategizing to monitor your online reviews so you can be responsive and so you can gain knowledge as reviews are left about your law firm.
SEO & Content
Regular content about your law firm can help improve online searches. Online searches are what leads potential clients to finding more information abour your business. If you search your law firm and a bunch of negative reviews are the first thing you see, it means action should be taken to take control of your online reviews and drive more reviews to take the place of those that don't shed a positive light on your firm.
Ensure all of your online business listings are up to date and accurate. Having business details that are accurate (and match one another) can be a game changer in the eye of Google. If there is conflicting business information out there, it not only confuses the end user, but it also confuses Google (which means you likely won't be the best search result in their eyes). Clean up your online directory and business listings today!
Referrals are a huge way new clients find out about your law firm. Consumers trust friends and family, when it comes to choosing a business. Consider offering a referral program where the customer who refers a new client receives something in exchange for their referral.
Showcase your online reviews on social media. Promoting happy clients can help your firm prove to be the right choice for someone who has a legal need. Share testimonials clients leave online via a social media post. It's a great way to shine a positive light on your business!
Now's the right time to start taking control of the online reviews of your law firm. If you'd like to learn more, request a free demo on our website to experience the online reputation management platform for yourself! We look forward to helping you monitor and grow your law firm's online reputation!