Law firms draw in new clients by word of mouth and online reputation. Monitoring your online reviews is an effective way to strengthen your firm and gain some insight as to the experience your clients have with your firm. Knowledge is power and having the knowledge of your experience in the eyes of clients can help you make changes for the better. Learn how you can use your law firm's online reviews to become stronger!
Draw in New Clients
Potential clients look at online reviews when finding a law firm to use for their legal needs. The more positive reviews your law firm has, the better your firm appears in the eyes of Google. That means you have a better chance of showing up in an online search since Google heavily weighs online reviews as a ranking factor.
Mitigate Negative Feedback
When a negative review comes in about your law firm, it's important to take action and reply. This gives you a chance to diffuse the situation. Even if you don't change the outcome of the negative review, other potential clients can see that you've attempted to publicly rectify the negative review and that says something about your law firm.
When negative feedback comes around, there may be some more telling details in the review. If you start to notice a pattern with your negative reviews, it may be a sign to evaluate your internal processes. Whether it be customer service related or a specific process you have in place, a negative review and bring some unknown issues to light. There is goodness in this! Now that you've gotten a chance to read about the experience of your clients, you can make changes to your internal processes to make the overall experience more pleasant for your clients.
Now that you know some of the ways you can use your law firm online reviews, you're ready to take action. Our reputation management platform makes it easy to take control of your online reputation. Start monitoring your online reviews of your law firm and improve your firm for continued growth! Visit our BlueJay Reviews website for a free demo to see exactly how our platform can integrate with your firm systems!