Skip to main content

Reputation Marketing Matters for Veternarians

Pets are like family and everyone wants the best for their family. It's vital to show up for online searches for veterinarians in your geographical area in order to attract new customers. Online reviews have been proven to impact search engine rankings so the more positive reviews you have, the better! Learn why reputation marketing is so important for veterinarians:

Proactively take control of your reputation 

When customers do a search for your business online, one of the first things they’ll see is your star rating and reviews on Google. But there is a problem. The customers who are most likely to post reviews online are those who feel that they’ve had negative experiences. As a result, potential customers often see the opinions of your unhappy customers first. 


SEO and content 

Ultimately, a big part of your reputation is what comes up when customers do a Google search for your business. So type in your business’s name into a search bar and take note of what you see. Are all of the results describing your brand positively? If so, you should make an effort to keep it this way. 


Keep your business listings up-to-date 

Ensure your business listings are accurate and up-to-date everywhere they appear on the web, from review sites to social channels to business directories. This helps your business rank higher in search results and makes it easier for customers to get in contact with your business. 


Enable brand advocates 

One of the best ways to grow your business is to get your current happy customers to refer your business to friends and family. Studies show that customers are 90% more likely to buy from a brand that’s been recommended by a friend. 


Leverage social media 

Testimonials from customers are valuable marketing materials. So they shouldn’t just stay on review sites. Instead, share them with your followers on platforms like Facebook, Twitter, and LinkedIn. Since these reviews are already posted publicly, you don’t need to ask for permission to post them. You don’t need to have an elaborate caption either. Simply link to the review, keep your caption short, and let the customer’s words speak for themselves. 

Learn exactly how BlueJay Reviews an make managing your veterinarian online reputation on our website. We're offering a free demo and/or trial so you can get real-life experience with our platform. Take control of our online reputation!

Like us on Facebook
Follow us on Twitter
Follow us on LinkedIn

Comments

Popular posts from this blog

Digital Marketing Tips for Insurance Agencies

Consumers tend to stay with the insurance company they are with unless they have a negative experience or are drawn to a new agency due to price or personal relationship. Marketing can be a unique challenge because both current customers and potential customers should be reached to keep your existing customers and attract new customers for sustainable agency growth.  Target Ideal Customers on Social Media Utilize your social media efforts to reach more potential customers and remind current customers why they should continue working with you. You can target specific regions, demographics, and interests on social media with your message. This means you can cater a specific insurance product to reach the ideal audience for that specific product line.  Complete Google My Business Listing A Google My Business listing is a must for all businesses, especially those with a physical location. Completing this listing is important for local online search, as well. Ensure you have the be...

Boost Your Auto Dealership Sales with Positive Online Reviews

The automotive industry is a competitive area of business and potential buyers have many options available when it comes time to buy a vehicle. Not only is price point an important factor, how customers are treated is another big deciding factor potential buyers look into. The online reputation of your car dealership can have a big impact on the number of potential customers who turn into buyers. Check out some of the ways a positive review can help up your auto dealer sales with our reputation management service ! Showcase Happy Customers: People like to see the experience of others who've worked with your car dealership in the past. Customer experience is a big selling point. Encourage your happy customers to leave reviews. You can seamlessly prompt a review for your customers as they are entered into your DMS if you integrate that DMS with BlueJay Reviews . BlueJay currently integrates with many DMS systems. An automated review request text/email message will be sent out ...

Strategies to Improve Online Reputation for Lawyers

It's important that your law office is easy to find when someone does a quick google search for lawyers in their area. If your office isn't showing up, you may be missing out on a ton of potential clients. A lawyer isn't something that someone typically chooses without doing any research. Asking friends and family for recommendations and looking over online reviews are top ways potential clients gather information about local lawyers. Check out our online reputation management platform 's tips to help lawyers improve their overall online reputation. Improve Overall Star Rating Your star rating has an impact on inquiry conversions and online search results. The higher your star rating, the better. The more positive reviews you get for your law firm, the more likely it is that your star rating will improve!  Gain Fresh Reviews The more reviews you have surrounding your law office the better. Present new, fresh reviews for potential clients to look over. The more recent a ...