Pets are like family and everyone wants the best for their family. It's vital to show up for online searches for veterinarians in your geographical area in order to attract new customers. Online reviews have been proven to impact search engine rankings so the more positive reviews you have, the better! Learn why reputation marketing is so important for veterinarians:
Proactively take control of your reputation
When customers do a search for your business online, one of the first things they’ll see is your star rating and reviews on Google. But there is a problem. The customers who are most likely to post reviews online are those who feel that they’ve had negative experiences. As a result, potential customers often see the opinions of your unhappy customers first.
SEO and content
Ultimately, a big part of your reputation is what comes up when customers do a Google search for your business. So type in your business’s name into a search bar and take note of what you see. Are all of the results describing your brand positively? If so, you should make an effort to keep it this way.
Keep your business listings up-to-date
Ensure your business listings are accurate and up-to-date everywhere they appear on the web, from review sites to social channels to business directories. This helps your business rank higher in search results and makes it easier for customers to get in contact with your business.
Enable brand advocates
One of the best ways to grow your business is to get your current happy customers to refer your business to friends and family. Studies show that customers are 90% more likely to buy from a brand that’s been recommended by a friend.
Leverage social media
Testimonials from customers are valuable marketing materials. So they shouldn’t just stay on review sites. Instead, share them with your followers on platforms like Facebook, Twitter, and LinkedIn. Since these reviews are already posted publicly, you don’t need to ask for permission to post them. You don’t need to have an elaborate caption either. Simply link to the review, keep your caption short, and let the customer’s words speak for themselves.
Learn exactly how BlueJay Reviews an make managing your veterinarian online reputation on our website. We're offering a free demo and/or trial so you can get real-life experience with our platform. Take control of our online reputation!