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5 Ways to Increase Marketing Efficiency for Your Insurance Agency

If the last few months have taught us anything, it’s that the internet is a very vital part of your business. From relying on the internet to market your company, to counting on positive reviews to close the sale, you need the internet for your insurance agency more than you thought. BlueJay Reviews is here to help you automate a very specific aspect of your marketing - your review management. Before we tell you what makes our company GOLD for your business, here are a few ways you can increase marketing efficiency for an insurance agency.


Bulk Produce Posts

Regular posting on your online marketing platforms can be a huge asset to building your business. It can feel overwhelming to sit down and write posts weekly, not to mention daily - which is actually necessary for some fields. When marketing for an insurance agency, you may find that you have a lot of online competition, so you don’t want to drop the ball. Sit down and streamline the process as much as you can. Write an informative blog article sharing tips, tricks, and why they need you. Then take the blog and break it down into posts to help minimize the need for content creation.

Streamline Your Bio Across Your Channels

Think of your online bio as your business card. It needs to be a fast way to catch someone’s attention, let them know what you do, who you serve, and where you are located. It’s like an elevator speech, but your clients are stuck with you as you go to the next floor - they can get off whenever they want. Use catchy terms, but keep it easy to read - something that a 10-year-old would be able to comprehend. After you have perfected your social bio, spread it across all of your channels. So many business owners forget about specific social media channels, and next thing you know, it hasn’t been updated in a few years. Make it catchy, and then update everything at once!

Use What Works - Continually

If you are trying to navigate posting strategies, find what is working, and keep cranking that out. If your followers love to see what you are doing, keep showing them! A huge trend for marketing is to keep it real, so your followers may want to know what your workout routine is before you head to the office. Maybe they want to know which restaurant is your favorite for take-out during the week. They may really want to see testimonials and fun facts, it’s going to depend on who is following you. Take note of what goes over well, what doesn’t do so great, and use that to your benefit to streamline your posting process.

Collaborate Among The Team

If you have a team of people in your insurance office, collaborate! You will all be able to appeal to different types of customers with your unique personalities. Split days or topics amongst the team and let them get creative. If marketing for an insurance agency feels overwhelming, it’s time to bring in the team and get ideas.

Automatically Ask For Reviews

If you really want to improve the efficiency of your marketing at your insurance office, you will want to use BlueJay Reviews. Having positive five-star reviews for your business is going to be crucial when it comes to getting new clients. In fact, a report by BrightLocal.com showed that 90% of consumers use the internet to find a local business and the average consumer will read TEN reviews before feeling able to trust a business. Our innovative and automated review management system makes it simple and easy to respond to reviews quickly, while also promoting great reviews automatically. It really doesn’t get more efficient than that.


Let Us Help You!

BlueJay Reviews is dedicated to helping your business increase revenue as well as build a solid reputation by turning the review you receive into revenue. This is great news for both small and big businesses alike. If you are ready to take your business to the next level, let the team at BlueJay Review provide you with the tools and know-how to leverage your greatest asset of repeat and new customers alike.

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