Marketing is a highly effective way to draw in new patients to your dental clinic. There are some fantastic marketing strategies that can be put into place to attract the right potential patients in order to grow your patient base. Our online reputation management platform knows how vital a good marketing mix can be for dentists. Check out some information on experience marketing and how you can use that to your benefit to continue to grow your clinic!
What is Experience Marketing?
Experience Marketing reflects a new world of customer experience – one in which customers define how businesses respond to them, and not the other way around. Every customer interaction and touchpoint – from a review left online, to a webchat, to a survey response – becomes an opportunity to start or deepen a relationship, and a way to extract valuable insights from the experience.
Experience Marketing then empowers every employee of your business by breaking down data silos, connecting your entire organization to customers through centralized insights and customer interactions, and executing experience initiatives with far deeper data-driven insights.
Experience Marketing benefits businesses by fostering interdepartmental collaboration, built upon data, and enables teams to quickly take action by adapting their offerings and personalizing customer interactions as the customer journey evolves. As we’ve seen in the last year, the ability to quickly adapt and tailor experiences to consumer preferences has become imperative to sustaining growth.
Combining the right marketing mix with online reputation management can make all the difference in gaining new patients for your clinic. Visit our website to learn in more detail about the ways BlueJay Reviews can help!