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How Insurance Agents Can Leverage Online Reviews

The online reputation of your insurance agency can make a huge impact on the success of your firm. When looking to attract new customers, it's important that positive reviews are easy to find. The best way to do that is to ask for reviews from your happy customers. Our automated online reputation platform makes that easy! Our system integrates with your system to automatically send a review prompt when a new customer is entered. This means soon after a new customer works with you, they'll get a text or email asking to share their experience. This timing and method are tested and approved to be one of the most effective ways to get more reviews.


You have BlueJay Reviews in place and you may ask yourself what to do with the reviews your agency is getting. We have a few impactful ideas to help your insurance agency leverage online reviews!


Respond to All Reviews

Simply responding to reviews can get your name in front of your customers again. It also shows your new customer that you truly care about their experience with your agency. If you happen to get a negative review, it's important that you respond to that message with care and in a timely manner. Try to smooth things over online so others reading the review conversation can see that you are making an effort to make things right. 


Use Reviews for Marketing Material

Consumers want to know about the experience of others so you can showcase exactly that with your marketing efforts. Share a recent testimonial across your social media channels. We also encourage the reviews left via our BlueJay Review prompt to be shared on the social platforms of your choice. Having reviews across a variety of platforms can help strengthen your overall online reputation. You can also take your online review offline via print marketing or other marketing efforts. It's a great way to capture the amazing experience your customer can expect when they work with your insurance agency. 


Showcase Reviews on Website 

Share your online reviews on your website! If a consumer is looking at your website they are likely interested in working with your insurance agency and showcasing the experience of real-life customers can help drive them to make the decision to go with your agency above other competitors! Adding fresh content to your website is also a good thing in the eyes of Google, so share those reviews across your website!

Now that you've learned a few tips for leveraging your online reviews for your insurance agency and how those can offer a competitive advantage, you're ready to start taking control of your online reputation. Our online reputation management service is here for all of your reputation monitoring needs! Visit our website to request a free demo to see exactly how our platform can integrate with your existing agency to make a big impact on your business!

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