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Why Referrals Are So Important for Insurance Agents

There are a lot of options available when it comes to choosing insurance. An individual may even have different insurance agents for different kinds of insurance they may have. The goal for any agent is to get as many accounts from current clients and to attract new clients to their agency. Referrals are a highly effective way to draw in those potential clients to your insurance agency! Our reputation management platform is here to help by point out WHY referrals are so important now how BlueJay Reviews can make it easy to implement an effective referral strategy! 

  • Customers are 4x more likely to buy when they have a recommendation from a friend (Nielsen). 
  • You can expect 16% more profits from customers who have been referred to a business. (HBR) 
  • 64% of marketing executives said that word-of-mouth recommendations were the most effective form of marketing. However, only 6% of executives say that they’ve mastered it. (Forbes) 
  • According to a study, only 3% of people trust marketers. (HubSpot)
  • Only 4% of customers trust ads. (American Association of Advertising Agencies) 

Importance of Referrals:

Customer referrals are low-cost 
Unlike Google ads or Facebook ads, customer referrals, when done correctly, are inexpensive. 

Customer referrals lead to more trust 
When a potential customer comes to your business, they’ll be more likely to trust you. After all, they know their friend or family member had a positive experience. 

Customer referrals create a virtuous cycle
Once your business’s referral engine is working smoothly, it can lead to more and more growth. Customers who come in through referrals can, in turn, give you more referrals. 

How BlueJay Reviews Works:

BlueJay Reviews automates your review management making it simple to respond to reviews quickly, promote great reviews automatically, and turn your existing customers into a referral engine.
  • Send personalized texts or emails to every customer automatically.
  • Automatically send customers to review sites such as Google, Facebook, Yelp, Trip Advisor, Open Table, Etc.
  • Monitor and respond to new reviews from all review-sites in one easy to use dashboard.
  • Increase your overall customer ratings.
  • Receive text and email alerts whenever your company receives a new review on any site.
  • Promote your best reviews by having them automatically posted across your social media pages and website ultimately increasing your SEO rankings.
Now that you know why referrals are so important for insurance agents, you're ready to take control of your online reputation. Visit our website to request a free demo or free trial so you can see exactly how our platform could integrate and work seamlessly with your business! We look forward to helping you gain more referrals and boost your overall online reputation of your insurance agency!

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