When a consumer is need of legal advice, they most likely take to the internet to find a professional who can help. Showing up toward the top of an online search for lawyers in your area can highly increase the number of new clients that come to your firm for your services. Our online reputation management platform can help your law firm take control of your online reviews. Lawyers have a negative stigma that positive online reviews can help combat. Learn why the online reputation of your law firm is so important:
1) Draw in New Clients
A potential new client is searching for the best lawyer for their specific needs. Your online reputation can either draw new clients in or drive them to your competition down the road -- depending if you have a positive or negative overall reputation. The more positive reviews you have, the more likely a person who has never heard of your firm is to choose you for their legal needs.
2) Mitigate Negative Reviews
The legal world is a field of high emotion and stress as many people using lawyers are facing major life changes. If something doesn't go their way, a client is very likely to go online to share their feelings about their experience. Having a finger on the pulse of your online reputation can help your firm better mitigate these kind of negative reviews. Responding to negative reviews in a professional way can help set your firm apart from others and potentially clear the air about a specific negative review. This kind of reply can help potential clients see your side of the story and better understand the entire picture. It also shows that you care about your reputation and ultimately care about your clients, making your firm more appealing to someone seeking your services.
3) Rank Higher on Search
Online reputation has a direct impact on search engine results, especially in a local search. A law firm with a five star review rating is much more likely to show up higher on an online search result than a similar firm with an overall two star review rating. The more often and higher your firm shows up in a search, the more likely you are to get new clients from online searches.
Now that you know why monitoring your online reputation is so important, you're ready to take control! Our online reputation management business is here to help your law firm easily monitor your online reputation. If you'd like to see exactly how BlueJay Reviews can benefit your law firm, visit our website to request a free demo today! We look forward to helping your firm take control of your very important online reputation with a goal to draw more clients in and make more money!