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The Impact Reviews Have on SEO

The higher your business appears on a search, the more likely searchers are to click on your website to answer their search question. Being listed in the top spot for a search is highly coveted. If your business isn't quite #1, our online reputation management platform is here to help. You'll find some of the ways online reviews have an impact on SEO and how you can leverage BlueJay Reviews to help your business appear higher in a search result. 

Fresh Content is Great (Google even says so)

Anytime new content is published about or from your business, it's a good thing. Google likes fresh and updated content and it's a factor in the website ranking formula. If people are leaving a high level of content about your business, Google will notice and take that into consideration when ranking your site. Prompting more reviews with our reputation platform can help your business build content surrounding your business -- it's a win-win!

Be Seen as a Reputable Business

When ranking websites, Google trusts the public opinion Your online reputation can help play into your rankings. If you have a strong reputation with a lot of five-star reviews, that factor will likely impact your rankings. A reputable company is more likely to be shown as a  top search result, especially on local search. Google wants to provide good information for searchers and showcasing more reputable businesses means there is a more likely chance of the searcher having a good experience with said business -- therefore making the overall search experience a success. 

Keep Website Viewers On Website

Bounce rate is a factor when it comes to ranking websites. This is the number of pages a website visitor goes to while on your website. If they click one link and then go back, the bounce rate is high. Google sees a high bounce rate as the website not having valuable information and can negatively impact your ranking. Having reviews on your website can help encourage viewers to stay longer and learn more about your business. The more reviews there are, the more likely you are to build a strong reputation. BlueJay Reviews has an option to automatically publish positive reviews, which would in turn constantly be adding new and interesting content to your website -- giving your website visitors more to look at (and more intrigued to spend time on your website). 

Now that you know the importance reviews have on search engine results, you're ready to take control of your online reputation. If you're curious about how our online reputation management tool can benefit your business, visit our website and sign up for a free demo so you can see exactly how the platform can work for your business! We look forward to helping your business thrive through reputation management!

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