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Attract More Guests with a Strong Reputation

Reputation is vital for hotels. Guests consider three major factors when selecting a hotel - location, reputation, and amenities. Reputation is one of the easiest of those factors to control to help draw more guests to your property. BlueJay Reviews specializes in reputation management for hotels and we are proud to help many in the hospitality industry improve their online reputation. Check out WHY it's so important for hotels to focus on reputation below:

People Trust Peer Experience

When a searcher is trying to find a place to stay, they rely heavily on a review from a peer. Online reviews have made it easy to get details about a hotel. The majority of consumers trust an online review just as much as they would trust a personal referral from a friend. If you aren't monitoring your online reviews, you may not know what's being said about your business for all potential guests to read.

Guests Want to See if there Were Any Apparent Issues

Since potential guests tend to trust peer reviews, they want to see what the experience others had with your hotel. For the most part, people understand having every single guest be 100% satisfied can be difficult. They DO what to see if someone is upset, how the hotel responds to make things right. That's why it's imperative for businesses to respond to all online reviews -- especially the negative ones.

Searchers Tend to Go with Top Ranking Options

Potential guests are typically in a hurry and unfamiliar with the area so they trust a Google search result more than many other industries. Google uses factors like online reputation to help rank websites and the better your online reviews for your hotel, the more likely you are to show up higher in a search result.

Hotel Reputation Stats:

- 97.7% of consumers read reviews of other travelers.
- 18% of travelers say reviews drive more loyalty to a certain hotel.
- 92% of customers fully trust a travel review of a close family member or friend.
- 77.9% heavily weigh the reviews of other travelers' online reviews.
- 42% of vacation planners use online review websites to help better plan vacations.
- 53% of travelers won't book a hotel that has no reviews.

If you aren't monitoring your online reputation for your hotel, you may be losing potential guests to your competition down the road. Take control of your online reputation with BlueJay Reviews. Check out how your hotel can utilize our online reputation platform by signing up for a demo or free trial on our website today! We look forward to helping you strengthen your online reputation and grow your hotel!

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