Online reviews are crucial to the health of your company, and in this day and age, that’s even more true. People are going to be relying on online reviews to depend on who they trust, who they do business with, and who they let clean and work on their teeth. If you own a dental practice, you don’t want to ignore the value that comes from a healthy online presence, and reviews are going to play a huge role. Here are a few ways you can improve your SEO through reviews and responses and why it matters so much.
Google Likes Reviews
This is just the truth of the matter, Google likes fresh content, and nothing is more fresh than current reviews. Not only does Google use your reviews because of the fresh content, but they are also using them to gauge whether your brand is meeting the needs of your patients. Good reviews can show that your business is both real and having great interactions with your customers. All of these things can go into help improve your SEO, and this can then help you get new customers and rank higher on search engines.More Traffic = More Conversions
This may seem bizarre, but positive reviews and having a good rating can actually turn into MORE business - at least, that’s the goal. The thing to remember is that patients trust reviews. There are numerous studies that showcase this information, and the data associated with it. If you are going to Google “best dental office in my town” are you going to choose the one with 2 stars, or even 4 stars with two total reviewers? Probably not. But you would choose the office that has 200+ reviews and a 4.5-star rating. The same way that a potential patient is going to choose the business they work with is the same way that Google is going to work in your favor. While there is no real formula for getting a good SEO result, quality and quantity for reviews have been shown to be a huge factor.Reviews Help Search Engines Get To Know Your Brand
Google prides itself on showing accurate search results when someone is searching for something. This means that Google also needs to be familiar with your brand. One great way to build that relationship is through regular online reviews written by your customers. When trying to improve your SEO, one thing to keep in mind is that search engines love keyword-rich content. You can find plenty of keyword-rich content through online reviews, and this form of free content creation can be a powerful way to improve your brand.
Not Sure Where to Start?
We realize that you are a dentist and that you hadn’t intended on becoming a marketing expert. However, business owners have to wear many hats, and your business relies on your marketing abilities! The good news is that BlueJay Reviews makes it really easy to manage your online reviews, and if you aren’t sure where to start, we can help. We have created a program that easily links up to all of the sites where you want reviews, and then we help you manage those sites. It’s as easy as getting a text that you have a new review, easily responding to that review from our dashboard, and then promoting that same review on all of your social media channels. Sound too good to be true? You can visit our website to learn more, sign up for a demo, and even get a free trial. We know that once you try this, you’re going to love it.
www.BlueJayReviews.com
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