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In-House Marketing Tips for a Dental Office

In this day and age, it's important to realize the value of online marketing for a dental practice. Some businesses choose to hire professionals to help them in the area where they lack expertise, others choose to handle this in-house. Marketing for a dental practice isn’t just a nice bonus, but a requirement, as it’s one of the only ways you an reach out to your potential patient and reassure them that your work is necessary and can add value to their life. Here are a few tips to get you started with your marketing journey, and of course, the ways that BlueJay Reviews can help.

Designate a Team

One of the first things you’ll want to do is decide who will be in charge of the social media in your office. Whether you decide to handle this personally, or you designate the task to someone indoor office, it’s implant to make sure that someone is in charge of it, and that they know what their responsibilities will be. Benchmarking can be vital when making a social media plan, but it won’t matter at all if you don’t know exactly who will be performing the task.

Get Professional Photos

This is one of the best things you can do as you start your marketing campaigns, whether in-house, or not. Hiring a photographer to come in and get photos of your team, your waiting area, getting procedures one, etc can be one of the most important things you can do. This will benefit your website, your social media, your print materials - everything! After one professional shoot, you can do maintenance through capturing daily happenings on your phone, but having those professional shots to rely on is incredibly powerful.

Choose Your Channels

You don’t have to show up everywhere, but you do need to show up well where you are. With so many social media channels to choose from, you have plenty of options all dependent on who is going to be needing your services, but also based on where YOU want to show up. If you have fun using stories, show up on Instagram and Facebook. If you like using short, sweet, and to the point messages - Twitter could be for you. If you have a lot of professional colleagues and you want to share articles and business tips, LinkedIn may be for you. Of course, if you like to be on video, you may really enjoy Youtube. Wherever you want to be, just go all in, but don’t feel like you have to master everything at once.

Make a Posting Plan

Consistency is key for anything, and social media is no different. Once you have decided what channels you want to do, be sure to show up regularly. You don’t have to post every day, but if you know that you are going to post on your channel a few times a week, pick some days and stick to it!

Recognize the Value of Online Reviews

Finally, we would be remiss if we didn’t remind you that all of this leads to one thing - online reviews. They are the diamond in the rough and you have to work hard for them, but they are worth their weight in gold. Having many positive online reviews can help reassure new patients that they will want to come in and visit you. The way you respond to negative reviews will also impact a new patients decision. It only makes sense to have a plan of action for how to deal with online reviews, which is why the team at BlueJay Reviews takes our job so seriously. We know these online reviews will be valuable to you, so we created a plan of action to both request these reviews, manage them, respond to them, and even utilize them.

If you need a plan for how to manage online reviews for your in-house marketing strategy, we can help. In one dashboard, we can help you request, review, respond, and repost these online reviews. Visit our website to learn more about our services, as well as watch a demo. We look forward to helping your business grow through this untapped potential to be had in online reviews.
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