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FAQs About Online Reviews for Insurance Agents

Online reviews are going to be some of the most important marketing investments for your company. While you aren’t going to be paying to get customers to leave reviews directly, you can hire a company to help streamline the process for you and make it easier than ever to get these reviews. Probably more than ever before, consumers will be relying on the internet to tell them who they want to do business with, and maybe even be HOW they will be doing business. Because of this, you want to make sure that as we go into fall, your online reviews are coming in and showcasing what your company values - their customers. Here are a few frequently asked questions about online reviews to show insurance agents just how important they can be.

Q: How Can I Avoid Negative Reviews?

A: This is a lot harder than just a simple answer, and the downside is that if you receive a negative review, most sites will not let you delete it. This means that you need to try to beat the client to the punch and discern if they are happy before they leave a review. We make it really easy to request that customers leave a review, but we also make it easy to respond if they do leave a less than ideal review. Just remember that when you do receive them, several things are happening. One, you are given the opportunity to not only make it right with your customer (if possible), but you can also respond to them, which is just as much for the other potential customers than for the unhappy one. Two, you can take heart and know that negative reviews aren’t going to ruin your business. In fact, most customers will not trust a company that has a 5.0 rating and lots of reviews. Business owners tend to take pride in perfect ratings, but many customers get suspicious of it.

Q: How Can I Get My Customers to Leave Reviews?

A: A study by the Pew Research Center showed that most Americans do not make a habit of leaving product reviews. In fact, as frustrating as it may be, a full 38% never leave reviews on products and 48% don’t leave them on restaurants. Only about 10% of people will always or almost always leave reviews.

This shows why asking for reviews is so valuable. If you want reviews from your customers, you are going to have to get comfortable with asking for them. Of course, you can also invest in a program that asks FOR you! At BlueJay Reviews, we send out automated messages to your customers asking them to leave a review of your business and also providing them with direct links for where to leave online reviews for the insurance agency. It’s as easy as that!

Q: Do People Actually Check Online Reviews?

A: The answer to this is an overwhelming YES! In fact, the Pew Research Center did another study and showed that over half of adults under 50 years old routinely checked online reviews before they bought new products. Only 16% of US adults never check online reviews and 40 percent are in the “always” or “almost always” check category. Remember that the 18-29 year old demographic are in the always to almost always category and check them 53% of the time. This doesn’t mean that you don’t have to worry about it if your demographic is older, but if your demographic fits that age range then it is imperative to focus on your online, with only 34 percent of them “never” checking reviews.

Do You Have a Plan?

If you don’t have a plan for how to get online reviews, you aren’t going to be getting them - that’s just the fact. While people rely on online reviews to determine which business they will use and what products they will buy, they will not go out of their way to leave reviews without prompts. If you are ready to take control of your online reviews for insurance agencies, BlueJay Reviews is here to help! We make it easier than ever to secure the online reviews that you need for your company. You can visit our website to learn more about our service, watch a demo, and even sign up for a free trial! We look forward to helping you grow your insurance agency!
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