Are Online Reviews Important For Your Insurance Agency?

As an insurance agent, you often feel like your own boss, and one of the biggest roles you will have to play is the marketer. Online marketing often seems like a mad dash to show up before everyone else, but with a few key tools in your pocket, you can really make an impact. At BlueJay Reviews, we have a solution to your marketing questions and it comes in the form of online reviews. It will be hard to find something more powerful than online reviews for an insurance agency, which is why we’re going to talk about the value of online reviews for your business and what makes them important for you.

They Can Increase Your Visibility

Did you know that many customers will rely on search engines to not only find your business but then decide if they will hire you? This means that you need to take productive steps to improve your search engine ratings regularly. While search engine optimization is often a bit cryptic, there are a few things that can help. Creating fresh content that is bringing value is definitely one of the first - which is where online reviews are beneficial. An online review can help to create a steady amount of positive and fresh content that search engines will find easy to rank. While there isn’t a “one and done” strategy, this can be hugely impactful.

Online Reviews Provide A Direct Line to Your Customers

If you are looking for the ideal place to get a feel for what your customers are saying, online reviews are it. Now more than ever, you can use online reviews to judge the overall feel of your customers, and then you get a direct line to communicate with them accordingly. It’s important to respond to every single review, including (and especially) the only negative ones. Responding to the positive ones will help reinforce more, and responding to the negative ones will build trust for those customers and future clients.

Online Reviews Can Earn Trust

The way your customers are talking about you is what will impact the way future customers react. This means that unlike many aspects of marketing, online reviews have the strong ability to build trust with your clients before you ever know that they are interested. One thing to keep in mind is that many shoppers will go elsewhere if a business has ratings below or even above four stars. This means that you are not seeking out a perfect score - you are seeking honest reviews from clients who had real experiences with you. This is what can build trust, and BlueJay Reviews can help you secure those reviews from your clients.

Online Reviews Are Decision Makers

There are many studies out there showing how shoppers and customers feel about online reviews - and the common consensus is that online reviews are essential in the decision making process. When your customers want to know where to take their business, they are often likely to search through Google, Yelp, or Facebook before they ever turn to a newspaper or even friends or family. Word of mouth has a new meaning, and online reviews are the way of the future.

It’s Time to Get Those Reviews

In any industry, but especially those that are saturated, online reviews are a must for your marketing goals. At BlueJay Reviews, we help businesses secure those valued reviews for your clients through an easy to manage program. We make it easy for you to reach out to your clients through a message that directs them to the sites you want their review. We then send you a message to let you know when a new review has gone live on any platform about you, and you can quickly respond to those reviews.

If you want more reviews for your company, and you aren’t sure how to get them, we would like to invite you to check out a demo on our website. If it looks like our program is just what you need to succeed, you can sign up for a free trial and experience the difference for yourself! Visit our website at www.BlueJayReviews.com, we look forward to helping you build your business.

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Take Control of Your Insurance Agency's Online Reputation

Online reviews have a big impact on many businesses. Insurance agencies are no different. Agencies strive to attract new customers to continue to grow their customer base. Monitoring your online reputation can help you gain new customers for a cycle of continued growth. If you're ready to take control of your online reputation for your insurance agency , check out some of the perks in our latest blog! Send Automated Review Prompts BlueJay Reviews easily integrates into your existing POS or ISV system and sends out automated review prompts to new customers as they are entered into your tracking system. The customer has a text or email on their phone (which they're likely on at the time) ready to share their feedback. This is ideal timing because the experience is fresh and they are more likely to share accurate and relevant feedback. Get Instant Feedback The screen that prompts a review has the customer select to share their positive feedback or share negative feedback directly

Digital Marketing Tips for Insurance Agencies

Consumers tend to stay with the insurance company they are with unless they have a negative experience or are drawn to a new agency due to price or personal relationship. Marketing can be a unique challenge because both current customers and potential customers should be reached to keep your existing customers and attract new customers for sustainable agency growth. Target Ideal Customers on Social Media Utilize your social media efforts to reach more potential customers and remind current customers why they should continue working with you. You can target specific regions, demographics, and interests on social media with your message. This means you can cater a specific insurance product to reach the ideal audience for that specific product line. Complete Google My Business Listing A Google My Business listing is a must for all businesses, especially those with a physical location. Completing this listing is important for local online search, as well. Ensure you have the best chance

Apartment Complex Case Study: Longview Meadow

Don't miss a recent case study in which our reputation monitoring platform has helped one of our apartment complex clients. Are you ready to take control of your apartment's online reputation ? BlueJay Reviews is here to make it easy and convenient! Check out this awesome case study from Longview Meadow Apartments! Longview Meadow apartment complex in Concord, NC has seen a significant overall star rating increase on Google within a brief period of consistently sending out automatic review requests to their tenants. Longview has realized a jump in their star rating of 0.5 star within only 6 months, going from a 2.3 star rating in January of 2020 to a 2.8 star rating in July of 2020. At this trajectory, with continued review request automation, Longview Meadow is projected to obtain an average star rating over 4 stars within 18 months or less. Since starting their business Longview Meadow had only managed to obtain 21 Google reviews over the lifetime of their Google listing.

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