Improving SEO For Insurance Companies with Online Reviews

It’s all about Search Engine Optimization (SEO) these days. If you can rank the highest, you have a better chance of reaching more clients, growing your business, and becoming even more successful. Now more than ever, it’s time for insurance agents to utilize review management programs. If not just for the fact that they save time and make sure that you don’t let any reviews drop through the cracks, it can also help improve your SEO. Here are a few things you need to know about online reviews and how BlueJay Reviews can help improve insurance companies through online reviews.

They Keep Viewers For Longer

Have you heard of the term “bounce-rate?” This determines how long someone is hanging around on your website, and the longer they stay, the better your SEO rankings are positively affected by it. You want your readers to stick around for a bit, read several pages, and help positively affect your bounce rate, you can distract them with positive reviews.

They Establish You as a Reputable Company

Obviously having reviews makes you look reputable to the reads, but did you know that positive reviews also make you look real to Google? Reputable companies are more likely to be shown in Google, so anything you can do to help keep positive reviews filtering through, the better.

They Provide Fresh Content

Google really likes to see fresh content coming in regularly. Because of this, online reviews can be one of your greatest assets. Google is one of the most used search engines across the globe, and if they like fresh content, then it’s your job to provide it for them if you want to beat your competition.

What Do The Facts Say?

The three points above are just what we are saying that your insurance company could use to grow and improve. But, what are other studies saying about online reviews and how they translate into meaningful sales with your clients? Here are a few really interesting facts about online reviews.

92% of buyers are now reading online reviews. Compare this to 88% in just 2014, and you’ll see that this is skyrocketing.
68% say that positive reviews make them trust a local business more.
Star rating is the #1 factor that is being used by consumers to judge a business.
26% say that it’s important for local businesses to respond to their reviews.

It’s Time To Take The Next Step

Insurance can be a very competitive industry, but we don’t have to tell you that! One of the biggest things that will set you apart will be what your customers are saying about you - and that’s where BlueJay Reviews comes in. We are dedicated to helping you increase revenue and build a solid reputation by turning those sought after reviews into revenue. We will help you manage your reviews by providing you with the right tools to assist in leveraging your greatest asset - and online review. Visit our website to learn more about our company and our program. You can also sign up for a free demo! We can’t wait to show you want we can do for your insurance company marketing.

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