Improving SEO For Insurance Companies with Online Reviews

It’s all about Search Engine Optimization (SEO) these days. If you can rank the highest, you have a better chance of reaching more clients, growing your business, and becoming even more successful. Now more than ever, it’s time for insurance agents to utilize review management programs. If not just for the fact that they save time and make sure that you don’t let any reviews drop through the cracks, it can also help improve your SEO. Here are a few things you need to know about online reviews and how BlueJay Reviews can help improve insurance companies through online reviews.

They Keep Viewers For Longer

Have you heard of the term “bounce-rate?” This determines how long someone is hanging around on your website, and the longer they stay, the better your SEO rankings are positively affected by it. You want your readers to stick around for a bit, read several pages, and help positively affect your bounce rate, you can distract them with positive reviews.

They Establish You as a Reputable Company

Obviously having reviews makes you look reputable to the reads, but did you know that positive reviews also make you look real to Google? Reputable companies are more likely to be shown in Google, so anything you can do to help keep positive reviews filtering through, the better.

They Provide Fresh Content

Google really likes to see fresh content coming in regularly. Because of this, online reviews can be one of your greatest assets. Google is one of the most used search engines across the globe, and if they like fresh content, then it’s your job to provide it for them if you want to beat your competition.

What Do The Facts Say?

The three points above are just what we are saying that your insurance company could use to grow and improve. But, what are other studies saying about online reviews and how they translate into meaningful sales with your clients? Here are a few really interesting facts about online reviews.

92% of buyers are now reading online reviews. Compare this to 88% in just 2014, and you’ll see that this is skyrocketing.
68% say that positive reviews make them trust a local business more.
Star rating is the #1 factor that is being used by consumers to judge a business.
26% say that it’s important for local businesses to respond to their reviews.

It’s Time To Take The Next Step

Insurance can be a very competitive industry, but we don’t have to tell you that! One of the biggest things that will set you apart will be what your customers are saying about you - and that’s where BlueJay Reviews comes in. We are dedicated to helping you increase revenue and build a solid reputation by turning those sought after reviews into revenue. We will help you manage your reviews by providing you with the right tools to assist in leveraging your greatest asset - and online review. Visit our website to learn more about our company and our program. You can also sign up for a free demo! We can’t wait to show you want we can do for your insurance company marketing.

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Take Control of Your Insurance Agency's Online Reputation

Online reviews have a big impact on many businesses. Insurance agencies are no different. Agencies strive to attract new customers to continue to grow their customer base. Monitoring your online reputation can help you gain new customers for a cycle of continued growth. If you're ready to take control of your online reputation for your insurance agency , check out some of the perks in our latest blog! Send Automated Review Prompts BlueJay Reviews easily integrates into your existing POS or ISV system and sends out automated review prompts to new customers as they are entered into your tracking system. The customer has a text or email on their phone (which they're likely on at the time) ready to share their feedback. This is ideal timing because the experience is fresh and they are more likely to share accurate and relevant feedback. Get Instant Feedback The screen that prompts a review has the customer select to share their positive feedback or share negative feedback directly

Digital Marketing Tips for Insurance Agencies

Consumers tend to stay with the insurance company they are with unless they have a negative experience or are drawn to a new agency due to price or personal relationship. Marketing can be a unique challenge because both current customers and potential customers should be reached to keep your existing customers and attract new customers for sustainable agency growth. Target Ideal Customers on Social Media Utilize your social media efforts to reach more potential customers and remind current customers why they should continue working with you. You can target specific regions, demographics, and interests on social media with your message. This means you can cater a specific insurance product to reach the ideal audience for that specific product line. Complete Google My Business Listing A Google My Business listing is a must for all businesses, especially those with a physical location. Completing this listing is important for local online search, as well. Ensure you have the best chance

Apartment Complex Case Study: Longview Meadow

Don't miss a recent case study in which our reputation monitoring platform has helped one of our apartment complex clients. Are you ready to take control of your apartment's online reputation ? BlueJay Reviews is here to make it easy and convenient! Check out this awesome case study from Longview Meadow Apartments! Longview Meadow apartment complex in Concord, NC has seen a significant overall star rating increase on Google within a brief period of consistently sending out automatic review requests to their tenants. Longview has realized a jump in their star rating of 0.5 star within only 6 months, going from a 2.3 star rating in January of 2020 to a 2.8 star rating in July of 2020. At this trajectory, with continued review request automation, Longview Meadow is projected to obtain an average star rating over 4 stars within 18 months or less. Since starting their business Longview Meadow had only managed to obtain 21 Google reviews over the lifetime of their Google listing.

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