Skip to main content

Improving SEO For Insurance Companies with Online Reviews

It’s all about Search Engine Optimization (SEO) these days. If you can rank the highest, you have a better chance of reaching more clients, growing your business, and becoming even more successful. Now more than ever, it’s time for insurance agents to utilize review management programs. If not just for the fact that they save time and make sure that you don’t let any reviews drop through the cracks, it can also help improve your SEO. Here are a few things you need to know about online reviews and how BlueJay Reviews can help improve insurance companies through online reviews.


They Keep Viewers For Longer

Have you heard of the term “bounce-rate?” This determines how long someone is hanging around on your website, and the longer they stay, the better your SEO rankings are positively affected by it. You want your readers to stick around for a bit, read several pages, and help positively affect your bounce rate, you can distract them with positive reviews.

They Establish You as a Reputable Company

Obviously having reviews makes you look reputable to the reads, but did you know that positive reviews also make you look real to Google? Reputable companies are more likely to be shown in Google, so anything you can do to help keep positive reviews filtering through, the better.

They Provide Fresh Content

Google really likes to see fresh content coming in regularly. Because of this, online reviews can be one of your greatest assets. Google is one of the most used search engines across the globe, and if they like fresh content, then it’s your job to provide it for them if you want to beat your competition.

What Do The Facts Say?

The three points above are just what we are saying that your insurance company could use to grow and improve. But, what are other studies saying about online reviews and how they translate into meaningful sales with your clients? Here are a few really interesting facts about online reviews.

  • 92% of buyers are now reading online reviews. Compare this to 88% in just 2014, and you’ll see that this is skyrocketing.
  • 68% say that positive reviews make them trust a local business more.
  • Star rating is the #1 factor that is being used by consumers to judge a business.
  • 26% say that it’s important for local businesses to respond to their reviews.


It’s Time To Take The Next Step

Insurance can be a very competitive industry, but we don’t have to tell you that! One of the biggest things that will set you apart will be what your customers are saying about you - and that’s where BlueJay Reviews comes in. We are dedicated to helping you increase revenue and build a solid reputation by turning those sought after reviews into revenue. We will help you manage your reviews by providing you with the right tools to assist in leveraging your greatest asset - and online review. Visit our website to learn more about our company and our program. You can also sign up for a free demo! We can’t wait to show you want we can do for your insurance company marketing.

www.BlueJayReviews.com
Like us on Facebook
Follow us on Twitter
Follow us on LinkedIn

Comments

Popular posts from this blog

Digital Marketing Tips for Insurance Agencies

Consumers tend to stay with the insurance company they are with unless they have a negative experience or are drawn to a new agency due to price or personal relationship. Marketing can be a unique challenge because both current customers and potential customers should be reached to keep your existing customers and attract new customers for sustainable agency growth.  Target Ideal Customers on Social Media Utilize your social media efforts to reach more potential customers and remind current customers why they should continue working with you. You can target specific regions, demographics, and interests on social media with your message. This means you can cater a specific insurance product to reach the ideal audience for that specific product line.  Complete Google My Business Listing A Google My Business listing is a must for all businesses, especially those with a physical location. Completing this listing is important for local online search, as well. Ensure you have the be...

Rev Up Auto Dealership Online Reviews

Reviews are vital to success for any business category but even more so with auto dealerships. There are a ton of options when it comes to consumers shopping around for vehicles. Among those options, there are a few factors that the majority of car buyers take into consideration when making a final purchase decision - vehicle option and dealership reputation. Car dealers have a stigma for taking advantage of buyers and that simply isn't true in many cases. Combat that thinking when your dealership shines via online reviews. The way to get more and better online reviews is to ask for them. Asking each buyer to take the time to go online and leave their feedback can take time and commitment from your front line employees. An easier way to handle the situation is to automatically send out review prompts to your new customers. Here at BlueJay Reviews , we provide an easy-to-use platform that allows your business to generate new reviews on a regular basis by automatically sending o...

Staggering Statistics on Business Reputation

The reputation of your business is critical, especially in the online era we live in today. If you're not monitoring your online reviews , how do you know what's being said about your business? Online reviews have an impact on your business on many different levels and BlueJay Reviews has provided some surprising statistics to show how important reviews are to a business. Staggering Statistics on Business Reputation: 92% of consumers now read online reviews.  69% of customers agree a review must be written within 2-3 months to be considered relevant.  A 1-star rating improvement can result in a 5%-9% increase in revenue.  74% of consumers claim a positive review makes a business appear more trustworthy. 40% of consumers form an opinion after reading just 1-3 reviews.  A company’s star rating is shown to be the #1 factor for consumers choosing a business.  84% of people trust online reviews just as much as a personal recommendation from a friend....