Your website is oftentimes one of the first places that your potential patients are going to go, so you need to make sure that it really packs a punch right from the start. There are several ways that you can make an impact on your website, sometimes though tools and other times through text, but no matter what, you want to keep working at it and perfecting it. Here are a few ways that you can improve your dental practices website and a way that BlueJay Reviews can assist you with this!
Keep Your Site InformativeThis may feel overwhelming at first, but it really is important for you to include lots of well-organized information about your dental practice and the treatments and services that you provide. Obviously, this is reassuring to a patient to be able to read about your treatments, but this is also really good for the online algorithms. You can always start small and grow as you go, but at least start with a page dedicated to your services, and then eventually work your way up to a page per service.
Information About The DentistsThe last few months have taught us one thing - the internet is like a second home to everyone. You want your website to be the equivalent of a personal introduction to your new customer, so share as much as you would like - starting with bios and fun facts about you and your team. As someone is researching dental offices and choosing the one they would like, a huge role in that choice is going to be if they feel a bond with you. By highlighting your photo, information about yourself, fun facts, and more, you are building a relationship. Don’t forget to include this same info for your entire team
Explanation of ProceduresWe kind of covered this above, but one thing you can do differently is to have videos made where you explain processes in-depth and answer questions. Clients appreciate learning about these procedures and it can ease their minds if they are unsure about them. Also, these videos can be awesome for your social media channels!
Online SchedulingThis can be incredibly helpful, as both new patients and current ones will appreciate this feature. It’s becoming such a common feature, that many of your patients probably expect it, so if you haven’t converted to a program that will allow for online appointments, you may want to look into it. This is a convenience for the patient but also frees up your staff from all of the phone calls.
ONLINE REVIEWS!Your reputation matters and BlueJay Reviews helps to manage it. Having online reviews on your website is valuable because it offers the experience of those who have gone before. If you don’t have a way to collect and utilize online reviews, it’s time to give BlueJay Reviews a try. Here are just a few of the ways we can help you:
- Send personalized texts or emails to every customer automatically.
- Automatically send customers to review sites such as Google, Facebook, Yelp, Trip Advisor, Open Table, Etc.
- Monitor and respond to new reviews from all review-sites in one easy to use dashboard.
- Increase your overall customer ratings.
- Receive text and email alerts whenever your company receives a new review on any site.
- Promote your best reviews by having them automatically posted across your social media pages and website ultimately increasing your SEO rankings.