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5 Marketing Strategies for Insurance Agents

Marketing is one of the most pivotal things you can do for your insurance company in this modern era. If the last few months have taught us anything, it’s that showing up online and showing up well can be a really valuable tool for your company. At BlueJay Reviews, we specialize in getting online reviews for your company, and while that is a big part of your marketing campaign, there are a few other things you can do as well. Because the insurance industry can be both saturated and competitive, having a good marketing strategy is going to really help you in your business. Here are the top five things you can do to get your marketing strategy under way.

Set Goals

One of the first things you’ll want to do is set goals. Marketing goals are going to be different for every insurance agent, you’ll have different things you want to accomplish, and your demographic will have different needs, but goals will help you narrow down on the important things. A good rule of thumb is to follow the SMART Goals theory: Smart, Measurable, Attainable, Realistic, and Time Bound.

Create a Budget

This is such a valuable way to help your marketing. Without a budget, you can be spending huge amounts of money, and without tracking, you have no way to see if it’s working. Start by looking back at the amounts of money you spent last year on your marketing, and then choose a number that still allows for the next level of growth for this year. If you notice that some areas of the marketing budget didn’t perform well last year, you can drop that number and allocate it to an area that DID perform well.

Use Social Media

This seems obvious, but if you aren’t utilizing social media for your insurance agency, it’s time to get started! You don’t have to use all of the channels, keep it simple to start with and just grow one channel, then add more as you go. If you aren’t sure where to start, think about your customers and then go where they are! Facebook is the most popular by far, but Twitter, LinkedIn, Instagram, and Youtube can be excellent choices depending on what you want to post about and what your followers will want to see.

Track Metrics

Creating a system for tracking your marketing is invaluable. Even just something as simple as “how did you hear about us?” can help let you know what’s working for you. There are also plenty of tools out there that allow you to track and calculate what is happening on your social media channels and who is using them.

Encourage Positive Online Reviews

We would be remiss if we didn’t share this #1 tip with you - getting positive reviews. If your satisfied customers are leaving reviews, they are helping you build a repertoire with your potential customers. At BlueJay Reviews, we help take off the pressure to get those reviews by asking your clients for you! We help you set up automatic messages to ask for reviews, and then send YOU a message when you have received any new reviews. Nothing gets missed, and you can respond to all of them with thoughtful and appreciative comments.

If you are looking to find a tool that helps you simplify online review management in 2020, BlueJay Reviews is here to help. You can visit our website to learn more about our online review management tool, as well as see a demo! We even have a FREE trial available if this looks like something that your company needs to succeed this year. Visit to get started - we can’t wait to get people talking about you!
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