There are lots of different marketing ideas to promote your dental practice. Ultimately, every strategy comes down to highlighting three key elements: visibility, credibility, and social proof.
For visibility, you need to make sure that your business is easy to find and contact. Credibility shows possible patients that you are an expert in your field and can be trusted to give them quality services at fair prices. Lastly, social proof shows that other customers just like them are happy with your work.
BlueJay Reviews is here to help make your dental practice stand out above the rest. The following 5 marketing strategies are a great way to get started.
Update Google Listings
The majority of people will "Google it" when they are searching for a new dentist. No matter how well you advertise your business, new customers will have a hard time contacting you if your Google My Business profile is not up to date.
First and foremost, take control of and set up your Google My Business profile. Next, make sure it contains accurate information including your phone number, email address, and hours of operation. Adding current photos and posting updates often will also get Google's attention, improve your SEO, and help to push you closer to the top of online searches.
Request Reviews
One of the most authentic forms of social proof are customer reviews. The majority of people look toward online reviews to make a decision on which dentist fits their personal needs best. You will get more online reviews for your dental practice when you start asking patients to leave reviews.
Our online reputation management company makes the entire process easy for both you and for your customers. Review requests can be automatically sent to your patients via text or email. These notifications will link them directly to review sites such as Google, Facebook, Yelp, and others. Once a new review is left, you will be alerted and can monitor and respond to those reviews directly from the BlueJay Reviews dashboard.
Post on Social Media
Keeping your business pages active on social media is a free way to market your dental practice and also encourages followers to interact with you. Strive to make regular posts that range from fun to informative. Show the human side of your practice by highlighting the staff and maybe even some current patients. Through BlueJay Reviews, you can promote your best online reviews by having those automatically posted to your social media pages. Taking advantage of Facebook ads can also promote your practice and any special services or discounts you may be offering.
Text Message Marketing
Asking people to sign up for text messages from your business lets you send them important information periodically as well as alert them to special offers directly to their mobile phones. Let's face it, nearly everyone keeps their cell phone close by at all times, so this is a wonderful way to get their attention. While emails may get overlooked, text messages are much more likely to be seen. If you are already sending appointment reminders via text messages, you might as well make the step up to text message marketing too.
Content Marketing
You are an expert in your field and sharing that expertise through a blog, podcast, or YouTube channel is an excellent way to reach potential clients outside of the office. This creates wonderful content that can also be shared on your social media channels and your website. The helpful information you provide for free through these avenues will build the credibility that customers are looking for.
Let BlueJay Reviews Help
One of the very best marketing tools out there for boosting your dentist office's online reputation is customer reviews. BlueJay Reviews makes it easy for you to request, monitor, and respond to these reviews as well as get them in front of more potential patients. Our system allows you to:
www.BlueJayReviews.com
For visibility, you need to make sure that your business is easy to find and contact. Credibility shows possible patients that you are an expert in your field and can be trusted to give them quality services at fair prices. Lastly, social proof shows that other customers just like them are happy with your work.
BlueJay Reviews is here to help make your dental practice stand out above the rest. The following 5 marketing strategies are a great way to get started.
Update Google Listings
The majority of people will "Google it" when they are searching for a new dentist. No matter how well you advertise your business, new customers will have a hard time contacting you if your Google My Business profile is not up to date.
First and foremost, take control of and set up your Google My Business profile. Next, make sure it contains accurate information including your phone number, email address, and hours of operation. Adding current photos and posting updates often will also get Google's attention, improve your SEO, and help to push you closer to the top of online searches.
Request Reviews
One of the most authentic forms of social proof are customer reviews. The majority of people look toward online reviews to make a decision on which dentist fits their personal needs best. You will get more online reviews for your dental practice when you start asking patients to leave reviews.
Our online reputation management company makes the entire process easy for both you and for your customers. Review requests can be automatically sent to your patients via text or email. These notifications will link them directly to review sites such as Google, Facebook, Yelp, and others. Once a new review is left, you will be alerted and can monitor and respond to those reviews directly from the BlueJay Reviews dashboard.
Post on Social Media
Keeping your business pages active on social media is a free way to market your dental practice and also encourages followers to interact with you. Strive to make regular posts that range from fun to informative. Show the human side of your practice by highlighting the staff and maybe even some current patients. Through BlueJay Reviews, you can promote your best online reviews by having those automatically posted to your social media pages. Taking advantage of Facebook ads can also promote your practice and any special services or discounts you may be offering.
Text Message Marketing
Asking people to sign up for text messages from your business lets you send them important information periodically as well as alert them to special offers directly to their mobile phones. Let's face it, nearly everyone keeps their cell phone close by at all times, so this is a wonderful way to get their attention. While emails may get overlooked, text messages are much more likely to be seen. If you are already sending appointment reminders via text messages, you might as well make the step up to text message marketing too.
Content Marketing
You are an expert in your field and sharing that expertise through a blog, podcast, or YouTube channel is an excellent way to reach potential clients outside of the office. This creates wonderful content that can also be shared on your social media channels and your website. The helpful information you provide for free through these avenues will build the credibility that customers are looking for.
Let BlueJay Reviews Help
One of the very best marketing tools out there for boosting your dentist office's online reputation is customer reviews. BlueJay Reviews makes it easy for you to request, monitor, and respond to these reviews as well as get them in front of more potential patients. Our system allows you to:
- Send personalized texts or emails to every customer automatically.
- Automatically send customers to review sites such as Google, Facebook, Yelp, Trip Advisor, Open Table, Etc.
- Monitor and respond to new reviews from all review-sites in one easy to use dashboard.
- Increase your overall customer ratings.
- Receive text and email alerts whenever your company receives a new review on any site.
- Promote your best reviews by having them automatically posted across your social media pages and website ultimately increasing your SEO rankings.
With this portion of your marketing under control, you'll be free to keep more of your attention on taking care of your dental patients. The happier you keep them, the better and better your reviews will keep getting!
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