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A Guide to the Voice of the Customer

Nearly 50% of new businesses fail in the first five years. Customer experience is vital to bringing buyers into your business and retaining their business. Our online reputation management business knows how impactful the Voice of the Consumer is for all businesses. BlueJay Reviews is covering everything you need to know about the Voice of the Customer below:

What is the Voice of the Customer?

This term is used by businesses to examine customer experience. The experience your customers have can show you a lot about your business. Evaluating your online reviews can give you a direct view into your customer experience. You can better anticipate your customer needs from your business by looking over your online reviews on a regular basis.

How to Get the Best Voice of the Customer Information:

Send Review Prompts

As every customer to leave a review for your business. This can help you get a better view of what your business reputation really is. It can be tempting to only ask customers whom you know have had a great experience to leave a review but your business is much better off knowing the true customer experience.

Read Every Review

In order to gather the complete Voice of the Customer, you need to read every review your customers leave. This can help you get a better scope of what's actually being said about your business and the kind of service your customers experience when they deal with your business.

Improve Business Practices 

Once you've taken time to evaluate your online reviews, it's time to put together a list of things to improve about your business. With this list, you can create an action plan on how to make the experiences many of your customers are having better.


Our online reputation management service makes it easy to gather and respond to online reviews. No matter what type of business you're in, BlueJay Reviews can help you get a better view of what your Voice of the Customer is. Visit our website today to learn how you can best use our platform to maximize your online reputation and make improvements for your business based on your Voice of the Customer!


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