7 Ways Auto Dealerships Can Get More Customers

The more customers you have, the more cars you sell and the more money you make. Our online reputation management company is here to help you do just that! Our platform offers you time efficient solutions to manage your auto dealership online reviews. BlueJay Reviews is here to point out some of the other things you can do (in addition to working with us) that can boost your customer base! Check them out:

1. Encourage Online Reviews

Help motivate your consumers to leave online reviews. This can be as easy as asking them to leave a review at any time during the car buying process. Often times consumers won't go out of their way to leave a review but they may be more apt to do so if they are simply asked. The majority of consumers consult online reviews before they make a buying decision about a company. Ensure your dealership's reputation is drawing people in, not driving them away.

2. Have a Great Website

Your website is the center of your online universe. This is the place where you're likely driving the majority of your online traffic. It should be a place that answers the most common questions people have about your business. For a car dealership, you should have some information about your dealership, information about your vehicles for sale, and details about your service department (if you have one). This valuable information can help draw people into your site which helps their search end with your business!

3. Ensure Online Listings are Accurate

Your online listings being accurate is vital. Consumers reference this information when contacting your dealership. If the information isn't correct, people may get frustrated and move on to another dealership. Google also has stated that online directories are used for ranking of websites. If you have conflicting information, it may be seen as a negative from Google and your rankings may be impacted.

4. Showcase Customer Testimonials

Consumers want to know what other car buyers experience has been with your dealership. Use your testimonials as marketing material. It's what consumers want to know about your business and it's pretty easy content on your end! BlueJay Reviews can even set your dashboard to auto publish your positive reviews so you don't even have to think about it!

5. Complete Google My Business Listing

Your Google My Business listing is one of the most common ways people find information about your dealership. If you don't have a Google My Business listing, now's the time to claim your business. If you do have a listing already, ensure it's 100% accurate on a regular basis. This can help ensure consumers are getting the right information about your business.

6. Expand Your Reach

Market your business on various platforms. Text message marketing, email newsletter marketing, social media marketing -- these are all very effective avenues for online marketing. The more people you reach with your message, the better chance you have at drawing in new customers to your dealership!

7. Be Responsive to Online Reviews (especially negative ones)

It's important to respond to all online reviews. It can be tempting to let these go unacknowledged, but consumers and Google both like to see this kind of interaction. It's even more important to respond to negative reviews. A bad review is inevitable -- not everyone is 100% satisfied 100% of the time. Other consumers will look to see how you handle a negative review to see if your dealership is a business they'd like to deal with or not.

Now that you know about a few of the ways you can get more customer into your car dealership, you're ready to start putting these action items into place. The first step (if you haven't already) is to reach out to BlueJay Reviews! Our online reputation management company can help you take control of your online reviews. We offer a free demo and a free trail on our website -- check it out for yourself!

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