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Ways to Improve Hotel Rank for "Near Me" Searches

Location is a major factor Google uses to present search results. Finding a specific business, like a hotel, near a certain location is important, especially if a potential guest is traveling from out of town and not super familiar with the area. Helping your hotel show up for "near me" Google searches can help your business book more rooms. BlueJay Reviews has put together a few strategies you can put in place to hopefully help your hotel rank higher on these types of searches.

Update Your Google My Business Listing 

First things first: make sure that you’ve claimed your Google My Business listing. Once you have your profile claimed, make sure that you update your Google My Business profile with information that will help customers discover your business. Make sure that you have high-definition photos, contact information like email and phone number, and your business hours. The more detailed your profile, the better the signals you send to Google’s algorithm.

Make Sure Your Contact Info is Consistent

Of course, Google My Business isn’t the only listing site on the Internet. There are dozens of sites, from Facebook to Yellowpages. The more consistent your listings, the better chance you have of ranking on ‘near me’ searches.

Remember, when Google finds your name, address, and phone number across the Internet, it takes it as proof that your business has prominence. These citation factors are the 5th most important factor determining your local search ranking.

Collect Authentic Customer Reviews 

While there’s no harm for asking for reviews in-person, the fact is that very few customers are going to take the initiative to actually find your business’s profile on review sites. So make the process straightforward for your customers.

While reviews all over the Internet matter, Google especially values reviews posted on its own site. Make sure that you’ve claimed your Google short review link so you can add it to review requests.

Remember to send review requests to all of your customers. There’s no reason to cherry-pick and only send requests to certain customers who you’re sure will leave a positive review. Chances are that if you’re doing this, you’re just missing out on the possibility of getting more 5-star reviews.

Respond to Customer Reviews

When you get a review, it’s easy to celebrate the win and move on. But hold your horses. Google has confirmed that responding to customer reviews helps with SEO. Plus, responding to customer reviews can help you both build customer loyalty and solve customer issues before they escalate into bigger problems.

Clearly sending out review prompts and responding to your customer reviews can help improve the reputation of your hotel. If you're looking to up your bookings in 2020, BlueJay Reviews can help! We look forward to showing you exactly how our reputation management service dashboard works and how you can put it to work for your hotel!

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