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A Guide to Voice Search & How It Can Impact Your Business

Voice search is becoming more and more popular among searchers. Is your business showing up as a relevant result for a voice search? You may be confident in your search result placement for a text search, but voice search uses different factors to rank a relevant result. Our online reputation management service is here to help point out a few ways to help improve your chance of ranking for a voice search. Start implementing these changes today:

Complete Google My Business Profile

Your Google My Business profile is one of the many sources Google crawls when displaying relevant search results for a searcher. If your profile isn't 100% accurate, it could be detrimental to your search results...therefore, making it hard for online searchers to find your business. Take time to claim your Google My Business page (if you haven't already) and ensure it is complete and accurate.

Generate More Reviews

Google likes reviews and consumers like to read reviews. This is an effective way to help improve your online reputation, which has a direct impact on search engine results. The more reviews your business has, the more of a credible business you appear to be. Google heavily weighs this information since that company is all about providing relevant answers for searchers.

Interact with Online Reviews

The more social signals sent attached to your business name, the better. You can easily increase the number of signals online by responding to every online review. Whether it's a negative or a positive review, it's important to have a response from your business. Consumers like to feel like their feedback is helpful and Google likes to see these social signals -- it's a win-win when you respond to all online reviews!

Quick Stats About Voice Search:

  • Voice searches are projected to be 50% of all searches conducted in 2020.
  • 65% of people ages 25-49 speak into their voice-enabled devices at least one time a day. 
  • About 22% of voice searches are seeking information about a nearby location. 

It's evident that voice search is becoming a very popular search method. If your business isn't showing up for a voice search as well as it is a text search, now's the time to start making changes to improve your online reputation and overall SEO.

BlueJay Reviews can help! Our online reputation management platform allows users to prompt new customer reviews, respond to current reviews, and monitor many review sites from one easy to use dashboard. Reputation management is vital for business success and we make it easy and convenient to take control of your online reputation!
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