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Importance of Monitoring Hotel Reviews

Monitoring your reviews is vital to your online reputation. In this day in age, the majority of travelers book their stay online. If your hotel doesn't have a great representation in your reputation, it can deter guests from staying at your establishment. Our reputation management company can help you easily monitor your online reputation. Learn how you can better manage your online reviews and the importance of doing so in our latest blog.

Increase Credibility

People take word of mouth/reviews very seriously. A potential guest will likely rely heavily on the reviews left by past guests of a hotel. Improve your credibility with future guests when you have more positive reviews. You can even appear to be a better place to stay than your competition -- it's a win-win!

Showcase Customer Loyalty

Responding to an online review shows that you value your customer feedback and makes people who've shared their feedback feel important. This will improve the loyalty of your current guests and help showcase you as a business who values feedback for potential guests who are searching for a place to stay.

Better Online Visibility

When it comes to online searches, your online reputation is a factor in weighing where you rank. The more reviews and better reviews your hotel has, the more likely you are to organically show up higher on a search. The more visible your business is, the more likely you are to be a top choice of people searching for accommodations in your area online.

Serve Customers Better

The feedback you get from reviews can help you and your managers see where your hotel excels and where improvement is needed. If you aren't monitoring what's being said about your business online, you may not even know about issues that may be occurring in your hotel.

Make More Money

An increase in the star rating of a business has a direct correlation with the bottom line. You heard that right, the more reviews and better online reputation you have, the better chance you have at making more money! That fact alone should be enough to encourage you to take your online reputation very seriously.

Your potential guests are monitoring your reviews so it's important you are doing so, as well. With BlueJay Reviews, you can easily monitor your online reviews in our dashboard. Check when new reviews are left and easily respond from the same location. It's easy to keep tabs on your online reputation when you use our online reputation management platform! To see exactly how BlueJay Reviews can benefit your business, register for a free demo on our website.
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