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How to Respond to a Negative Review About Your Dealership

Reviews are a vital part of your business. It not only impacts the potential for future customers, but it can also have a detrimental impact on your bottom line. As a car dealership, many businesses strive for all positive reviews but that is not always the case. You work hard to provide a great experience for your customers but sometimes the experience just isn't that great on their end. An occasional negative review likely won't impact your overall star rating too much, but if you don't have many reviews to begin with -- it can take a toll. Here at BlueJay Reviews, we're all about helping auto dealerships improve their overall star rating which can help the entire dealership prosper in many ways. Before someone buys something of high value, like a vehicle, they will likely spend a good amount of time researching vehicles and potential dealerships where they can make their purchase. Our reputation management company is sharing some insight into ways you can respond to a negative review about your car dealership.

Change the Perception of the Negative Review

A recent study has shown that 7 out of 10 customers actually changed their mind about a business after reading the business response to a negative review. If something did go wrong, you can try to rectify the situation in a public setting that way other potential customers see that you did go out of your way to make a negative experience right.  On the flip side, a public response is not always necessary and you can simply apologize for the experience and ask for the customer to give you another shot or ask for the customer's contact information so you can take the response offline.

Strengthen the Bond with Customers

Often times a negative review comes from one scenario that was not ideal. If you can reach out to the customer who was not satisfied in an attempt to make amends, you have a better chance of changing the customer's relationship with your car dealership.

3 Tips on Responding to Negative Review:

Take a moment to breathe.

Reading a negative review about your car dealership can send your blood pressure through the roof but take a moment to take a deep breath and stay calm.

Wait to Respond.

While you don't want to wait too long, you should wait until the immediate frustration with the review goes down so you don't respond out of anger.

Make an Effort to Reply

Don't leave a negative review without a response. As a car dealership, it's best to help rectify a negative review by replying. Also, this gives your review readers a chance to see that you do take care of your customers, whether it's a good or bad review.

If you're looking to raise the bottom line and sell more vehicles, our reputation management service is an ideal way to do just that. Improving your overall star rating, offering more reviews for potential customers to browse through, and helping to improve your SEO so you can be more easily found online are all huge perks of working with our online reputation company! If you'd like to see our service in action for yourself, visit our website to schedule a free trial or demo of BlueJayReviews! We look forward to showcasing exactly how our service can help make monitoring and responding to your auto dealership reviews much easier!
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