Ways Reviews Impact SEO

Reviews can impact many areas of your business. From your online reputation to your search engine optimizations, reviews are a vital part of your business and need to be monitored to make sure you know what's being said about your business online. Monitoring your online review platforms can be quite the time investment and that's where BlueJay Reviews helps to make these tasks easy. Our dashboard offers a summary of all of your review platforms in one, easy to use location. You may be wondering how your online business reputation has an impact on your search engine optimization (SEO), and that's what our latest blog is all about.

Google Likes New Content

Anytime new content is published about or from your business, it's a good thing. Google likes fresh and updated content and it's a factor in the website ranking formula. If people are leaving a high level of content about your business, Google will notice and take that into consideration when ranking your site.

Reputable Company in the Eyes of Google

When ranking websites, Google trusts the public. Your online reputation can help play into your rankings. If you have a strong reputation with a lot of five-star reviews, that factor will likely impact your rankings. A reputable company is more likely to be shown as a search result, especially on local search.

Knock the Competition Down in Search

The more reviews that are left on different review platforms, the better. You may even start showing up for searches with the various review platforms you have. This is good news because the more results your business has, the fewer available for your competition. You can even replace your competition's results with yours when your reputation management is being used correctly, knocking them further down in the search results -- maybe even off page 1 completely.

More Interaction Around Your Business

Google takes into account the amount of social interactions surrounding your business. That's why not only having a good online reputation is important but responding and keeping the interactions going can be greatly beneficial. Our platform makes it easy to respond and interact with those who have left reviews about your business -- all in one easy to use location.

Keep Website Viewers On Website

Bounce rate is a factor when it comes to ranking websites. This is the number of pages a website visitor goes to while on your website. If they click one link and then go back, the bounce rate is high. Google sees a high bounce rate as the website not having valuable information and can negatively impact your ranking. Having reviews on your website can help encourage viewers to stay longer and learn more about your business. The more reviews there are, the more likely you are to build a strong reputation.

Now that you know how reviews can impact your website SEO, you know that your online reputation is more than just what people are saying about you. If you're looking for an effective way to grow your reviews to start reaping the benefits of a strong online reputation, our online review management business can help! Contact BlueJay Reviews today to learn how we can help you start monitoring your online presence, growing your reviews, and managing your reviews. Request a free trial or check out our demo on our website to learn more.

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