As a car dealer, it's important to get your message out there for new customers to easily find you and your vehicles for sale. While some people are loyal to a dealership, products and customer service are oftentimes more important to someone who is buying a vehicle. BlueJay Reviews can help instill that loyalty to your current customers and leverage that to gain new customers for your dealership! Learn how our reputation management service can help you optimize customer generated marketing to benefit your business. What is Customer Generated Marketing? Word of mouth marketing is highly effective and with the social age in which we live, this is becoming more and more effective for our clients. Customer Generated Marketing is a marketing strategy that utilizes the word of mouth from your current customers. Reviews are the ideal way to make this work in our digital age. Potential buyers make buying decisions based on online reviews for many industries -- automotive included